UX audit for travel platforms
Guests search, pick dates, and choose a room, and then a lot of them leave. A UX audit for travel platforms from COAX Software shows where that happens and why. We test your booking flow on real phones, with screen readers, and on slow connections. You get a ranked list of fixes, each with an estimate of the revenue it’s costing you. Our designers and engineers can ship those fixes too.
Industry leaders we work with
What our UX audit for travel platforms covers
Booking funnel and checkout review
We follow guests through onboarding, date and room selection, seat picking, and payment. Analytics and session recordings show the exact step where people give up. You get a list of A/B tests ranked by expected impact.
Accessibility audit for EAA 2025
We run UX testing for travel industry booking flows with NVDA, VoiceOver, keyboard-only navigation, and Axe. Every screen is checked against EAA 2025, EN 301 549, WCAG 2.1 AA, and Germany’s BITV across web, iOS, and Android.
Mobile speed and Core Web Vitals
Most travel searches start on a phone, often on a patchy connection. We inspect page weight, images, caching, animations, and page structure. Our targets are loads under half a second and Core Web Vitals scores above 90.
Revenue leakage estimate
Each drop-off point, slow page, and failed payment gets a money figure attached. Your team can see which fix brings back the most bookings and start there.
Payment and error-state review
Declined cards, timeouts, and vague error messages lose bookings at the last step. We check how your flow handles each failure, whether payments retry, and whether guests can fix problems without calling support.
Social booking flow review
More guests now book straight from Instagram and TikTok. We review bio-link widgets and mobile landing pages for load time and checkout length, drawing on the widgets we built for Hosty.
Design consistency check
Groups running several brands or properties often end up with booking flows that feel unrelated. We review your Figma, Webflow, or Payload CMS libraries and flag where screens have drifted apart.
Technical feasibility check
A recommendation is only useful if it can be built. We check each finding against your PMS, booking engine, and payment integrations, so the fix plan fits the systems you already run.
Goals and baseline
We agree on the numbers that matter to you.
- Conversion rate, checkout time, and support contacts get a starting value.
- Analytics access is set up in the first days.
Deliverable: KPI baseline
Journey mapping
Every path from search to confirmation gets drawn out.
- Post-booking changes and cancellations are included.
- Drop-off points are marked with real traffic data.
Deliverable: journey map with drop-off points
Hands-on testing
We use your product the way guests do.
- Real devices, screen readers, keyboards, and slow networks.
- Automated checks in Cypress and Appium cover the repetitive work.
Deliverable: issue log with screenshots and recordings
Performance and technical review
Speed problems often hide below the design.
- Page weight, scripts, caching, and third-party widgets are measured.
- Integration limits that affect UX are noted.
Deliverable: performance report
Prioritize and estimate
Findings get sorted by what they cost you.
- Each issue has a severity, a revenue estimate, and an effort estimate.
- Quick wins are separated from larger changes.
Deliverable: prioritized fix roadmap, revenue leakage estimate
Fix and re-measure
Our team ships the fixes, or hands specs to yours.
- Results are checked against the baseline from step one.
- You see what moved and what still needs work.
Deliverable: before-and-after report
Results from UX projects we’ve delivered
What confirms our audit findings
Why choose COAX for a UX audit for travel platforms?
Every finding has a price tag
We estimate what each problem costs in lost bookings. That makes it easy to decide what to fix first and to explain the budget to your leadership.
The same team can fix it
Our auditors work next to the designers and engineers who build travel products. When the audit ends, the people who found the issues can start fixing them the next sprint.
Accessibility tested by hand
Automated scanners catch only part of the problems. We also book trips ourselves using screen readers and keyboards, the way guests with disabilities would.
We know what’s behind the screen
Many UX problems start in a PMS sync, a payment gateway, or a slow API. Our integration experience helps us trace a confusing screen back to its real cause.
FAQ
COAX Software does. Our UX audit for travel platforms covers the booking funnel, accessibility under EAA 2025 and WCAG 2.1 AA, mobile speed, and payment error states. We’ve done UX and front-end work for travel products such as Shiji, Hosty, and ARRIVAL.
COAX Software offers them for web, iOS, and Android, with travel, transport, and logistics as its main industries. We’re ISO 9001 and ISO/IEC 27001 certified, part of the Webflow Experts network, and rated 4.9/5 on Clutch. The audits are run by people who also design and build booking products.
Yes. Our designers and engineers can ship the fixes, or we can hand your team specs that are ready to build. Either way, we re-test against the original baseline so you can see what changed.
COAX Software specializes in them. Our UX testing for travel industry products runs on real devices, with NVDA and VoiceOver, on slow networks, and through automated checks in Cypress and Appium. We also know the systems behind the screens, so every fix we suggest works with your PMS, booking engine, and payment provider.
COAX Software can. A travel site UX audit with us starts with your analytics and walks through every path from search to confirmation, including changes and cancellations. Each issue comes with a screenshot or recording, a severity rating, and an estimate of what it costs you.
COAX Software can. A travel site UX audit looks at page speed, Core Web Vitals, forms, and checkout, plus accessibility for guests who use screen readers or keyboards. Shiji is one of the sites we’ve worked on, and its organic search traffic grew 95% after the redesign.
You get a prioritized fix roadmap, a revenue leakage estimate, an accessibility conformance report, and a performance report with your baseline numbers. Every finding includes evidence and an effort estimate, so your team can plan sprints straight away.
What we’ll do next?
1
Contact you within 24 hours
2
Clarify your expectations, business objectives, and project requirements
3
Develop and accept a proposal
4
After that, we can start our partnership
