Identity resolution travel development company
Travel makes identity unusually messy. Agents book on behalf of guests, assistants book for executives, parents book for whole families, and names change spelling between passports, apps, and booking forms. As an identity resolution travel development company, COAX Software builds the matching logic that sorts this out reliably. Every guest gets recognized, and two different people never get merged.
Industry leaders we work with
What an identity resolution travel development company solves for you
Exact matching on trusted identifiers
Loyalty IDs, verified emails and phone numbers, payment tokens, and document numbers link records with certainty. These matches happen automatically and instantly.
Fuzzy matching for real-world names
Typos, nicknames, transliterated names, and address variations get compared with text-similarity models. “Aleksandr Kovalenko” and “Alex Kovalenko, same phone” can become one guest when the evidence is strong enough.
Masked OTA emails linked to real guests
Bookings from online travel agencies often arrive with alias emails. We connect those reservations to the real profile once the guest shares their details at check-in, in the app, or after the stay.
Bookers, travelers, and travel parties
The person who pays isn’t always the person who travels. Assistants, agents, parents, and group leaders stay linked to their travelers, and each person’s history stays separate.
Rules for which data wins
When two records disagree on a phone number or preference, clear rules decide. Verified data beats unverified, recent beats old, and guest-entered data beats agent-entered.
Reversible merges with a full audit trail
Every merge is logged with the evidence behind it and can be undone in seconds. Uncertain matches wait in a review queue and never get merged on a guess.
A guest record API for every system
PMS, CRM, booking engine, and support tools can look up the unified guest in real time. The front desk sees a returning guest’s preferences before they reach the counter.
Identity that respects privacy
Consent stays attached through every merge, and deletion requests reach every linked record. The platform only keeps the data each purpose actually needs.
Sample the mess
We pull records from your key systems and measure how many duplicates exist.
Common causes, like OTA aliases or typos, are identified.
You see the size of the problem in numbers.
Deliverable: duplicate rate report
Agree on identifiers and trust levels
Each identifier gets a trust level, from loyalty ID down to device data.
Thresholds for automatic merges and manual review are set together.
Legal reviews which identifiers can be used.
Deliverable: identity rules
Tune matching on your history
Matching runs on historical data, and samples are checked by hand.
Precision and recall are measured against those checked samples.
Rules and models are adjusted until false merges are rare.
Deliverable: matching accuracy report
Set survivorship and review rules
Rules decide which values win when records combine.
The review queue gets clear guidelines for staff.
Unmerge steps are tested.
Deliverable: survivorship rules, review workflow
Switch on real-time matching
New bookings, sign-ups, and support contacts get matched as they arrive.
Connected systems start reading from the unified guest record.
Results are watched daily at first.
Deliverable: live matching, API access for your systems
Keep accuracy high
False merges and missed matches are tracked continuously.
Rules get refined as new data sources join.
Monthly reports show match quality over time.
Deliverable: identity quality dashboard
Identity puzzles from platforms we’ve built
500,000
Visitors to ARRIVAL, each of them a potential profile to recognize
45+
Countries on Stay Altered, with names written in many alphabets and formats
60
Affiliates on MICRM who book on behalf of other travelers
20+
Add-on services per stay on Hosty, each one a preference signal worth keeping
2
Hotel distribution sources feeding Stay Altered’s single booking view
Safeguards around every guest identity
Why hospitality brands choose COAX as their identity resolution travel development company
Verification experience with real stakes
On Re:Plan, users are verified with 99.7% accuracy before reselling hotel bookings to strangers. Careful identity work is something we’ve already shipped where mistakes cost money.
Travel’s identity quirks are built in
Masked OTA emails, assistants booking for executives, and names spelled three ways are part of our matching rules from day one. Generic deduplication tools usually miss them.
Every merge can be undone
Wrongly merged guests are worse than duplicates. Full audit trails and one-click unmerge keep your guest data trustworthy.
Profiles your front desk can use
The guest record API feeds the systems staff already work in. Recognition happens at check-in, in support chats, and in marketing, without anyone opening a new tool.
FAQ
COAX Software does. As an identity resolution travel development company, we build matching logic that links bookings, OTA aliases, loyalty accounts, support contacts, and payments to the right guest, with reversible merges and a full audit trail.
Generic data tools offer basic deduplication. COAX Software is an identity resolution travel development company that builds custom matching for travel’s specific problems, like masked OTA emails, bookers who aren’t travelers, and names spelled differently across systems.
COAX Software develops them around your systems and guests. Our identity resolution travel development starts by measuring your duplicate rate, then tunes matching on your own history before anything goes live.
COAX Software can. We build leading identity resolution for travel and hospitality businesses that connects your PMS, booking engine, CRM, and support tools through one real-time guest record API, so every team sees the same guest.
COAX Software does, with privacy built in from the start. Our approach to leading identity resolution for travel keeps consent attached through every merge, sends deletion requests to every linked record, and runs under ISO/IEC 27001 certified processes.
What we’ll do next?
1
Contact you within 24 hours
2
Clarify your expectations, business objectives, and project requirements
3
Develop and accept a proposal
4
After that, we can start our partnership
