UX analysis & UX research services

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Audit your UX, optimize key journeys, and boost engagement & revenue. To identify user pain points and behavioral patterns, we use both qualitative and quantitative research methods. Also, design enhancements that improve usability and boost conversion rates are directly informed by our evidence-based recommendations.

Make the right user research insights work for you

COAX is a UX audit agency built for results. Our experts help you understand what’s working and what’s not. We identify pain points in your customer journey through detailed UX analysis and research, fix usability issues, and improve your website’s performance. We analyze every click, scroll, and hesitation — then give you clear steps to higher engagement, more conversions, and stronger growth.

Get an expert UX analysis

What we deliver

We conduct a UX audit to systematically evaluate your interface, identifying usability issues through clickstream analysis and task completion rates. This provides actionable recommendations to improve conversion paths and reduce user frustration, backed by measurable performance data.

We design targeted studies combining behavioral data (analytics, session recordings) with attitudinal insights (surveys, interviews) to understand what users do and why. Such an approach reveals the most critical opportunities to improve your product, prioritizing changes that will actually move key metrics.

COAX experts analyze raw user interaction data, including click patterns, navigation flows, and feature usage, through our user experience audit service to identify behavioral trends and pain points. You get data-backed insights to eliminate friction points, optimize conversion paths, and align design decisions with observed user behavior rather than assumptions.

We observe real users completing key tasks on your interface, documenting where they hesitate or fail, capturing both quantitative success rates and qualitative friction points. It allows us to reveal which elements need refinement to reduce errors, speed up task completion, and create intuitive flows that match user mental models.

We synthesize behavioral data, demographic information, and user feedback through UX data analysis to build accurate representations of your key audience segments. Our evidence-based personas help align cross-functional teams around real user characteristics, enabling more targeted and effective design solutions.

Our team tracks user interactions across all touchpoints, recording actions, pain points, and decision-making patterns through quantitative and qualitative data. This creates a clear blueprint for optimizing each stage of the customer experience, directly reducing drop-offs and improving conversion efficiency.

Our specialists conduct a website user experience audit that captures gaze patterns and interaction zones to show where visual hierarchy succeeds or fails. As a result, you'll discover which design elements get noticed versus overlooked, enabling data-driven layout adjustments that improve engagement.

Our user research consultant team audits decision-making processes across design, development, and product teams to identify UX strategy disconnects. We then co-create execution plans that synchronize user needs with technical capabilities and release schedules, avoiding wasted effort.

Our user experience research methodology

  • In-depth user interviews

    Our interviews let users explain their thought process in their own words, while we apply user experience analysis to spot recurring themes in their pain points and workflows. User research reveals hidden motivations that analytics miss.

  • Surveys and questionnaires

    Our experts craft smart surveys, combining ratings and open-ended questions to get both data and insights. We strategically time and distribute these to catch users when their experiences are fresh, ensuring more accurate and detailed responses.

  • Field studies

    We observe and document how people interact with your product in their environment, capturing user research insights that only emerge in authentic contexts. On-site sessions uncover real-world behaviors, constraints, and workarounds that define the true user experience.

  • Card sorting

    Card sorting shows how users naturally group your content, free from existing biases. This hands-on exercise shows where your current navigation matches (or clashes with) users' natural thought processes.

Client perspectives on partnering with us


I was most impressed by the quality of the end product.

While my ideas formed the basis for the work, they delivered a far more superior product than I imagined with greater flexibility and viability of features. They exceeded expectations so many times it got to the point I couldn't wait to see what they came up with next.

Dan Brooks

President, Krytter

COAX have delivered immense value to our business as our valued strategic development partner.

I implicitly trust the whole COAX team to do the right thing by location:live, and to have blunt and honest conversations with me when we are in the thick of delivery. COAX are the engine room and compass behind our market-leading tech.

Neil Winkworth

CTPO, Location Live

The solution created by COAX is better than I could have anticipated.

The app is simple to use, effective, well designed and never fails. Highlights of the COAX service are a clear, transparent specification with realistic cost estimate, project managers that are responsive, always helpful and communicate clearly, a strong technical team and a company that I can trust.

Phil Cushion

Founder, SiteSurvey Plus

I heavily relied on COAX for not only the development of my core product, but also assistance in all the other support infrastructure in hosting my product.

The team also went above and beyond their existing web development skillset by making effort to understand the domain specific (financial modelling) math and technicalities of my product.

Tim

Founder, Peercents

COAX’s team is second to none designing, developing, and deploying websites.

I was delighted by COAX attention to detail and ability to deliver such a complex project. I highly recommend COAX to anyone looking for a reliable and talented web development team.

Mason Blake

Co-founder and CTO, Ratio

In working with COAX, we found them to be highly professional.

We have continued our ongoing relationship and cooperation with COAX on this project thanks to the ongoing support they continue to offer us.

Ashley Greenfelder

Director, Re:Plan

Their highly responsive team had the technical know-how to seamlessly incorporate non-standard features.

Despite facing tight crucial deadlines, they worked tirelessly around the clock to deliver the project on time, even accommodating additional feature requests. We are immensely thankful for their hard work, which resulted in exceptional outcomes.

Ali Ghafour

CEO, 2020 Armor

Throughout the years, we have maintained a strong relationship based on mutual trust and respect.

From the start, we prioritized flexibility, particularly in terms of working within our monthly budget and delivering new features and functionalities every two weeks. Our communication with both the project manager and team members has been exceptional, and we have consistently received high-quality product delivery and support.

Andrew Macfarlane

Founder & CEO, Carezapp

You will not often find such an approach in the outsourcing development market.

From the first day, the COAX team established themselves as optimistic. After the guys spent a dozen hours sorting out our problems and never once talked about money, we realized that this team was ready to go the extra mile. We were finally convinced of the prospects for cooperation when the COAX CTO came to our British office in person with a detailed presentation of the renovation.

Richard Murray

CEO, Antique Ecommerce Marketplace

We liked the COAX team’s deep-diving approach and attention to detail.

Their incremental approach with feedback loops allowed us to see results from the early stages and ensured we stayed on the right track. But most importantly, we felt that they genuinely cared about our project. Doing their best to make it as perfect as possible, they were always there for us, on-site rather than online.

Mykola Bronitskyy

Co-founder, GrandBus

They always respond right away to any questions or requests that we have and contribute really good ideas.

The development work delivered by COAX has satisfied all project stakeholder requirements for the project and helped to streamline internal company processes for the client. Their team is communicative and helpful throughout the work, contributing ideas to make the product even better.

Peter Goian

General Manger, TRI

UX competitive analysis in action

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UX research in 4 steps

We begin our comprehensive UX review service, designing targeted studies with usability tests, surveys, and A/B tests to confirm hypotheses. Our team also conducts stakeholder interviews to align technical constraints with business goals, ensuring proposed solutions are feasible.

At this stage, we identify and recruit target participants, applying screener surveys. For behavioral data, we implement event tracking and session recording to capture real-time interactions. All collected data is systematically tagged and organized in a research repository.

We process raw behavioral data through our UX audit template, coding observed patterns into standardized metrics. Qualitative feedback is analyzed, cross-checked with data, and ranked by impact, backed by evidence.

Every item on our UX audit checklist gets paired with implementation guidance. We create video snippets of key usability failures alongside prototype demonstrations, and stakeholder workshops walk you through actionable steps to align cross-functional teams.

Frequently asked questions and answers

It shows you exactly where users get stuck or frustrated. A UI UX audit service uncovers these hidden issues by analyzing real behavior. This means you can make changes that actually improve the experience instead of guessing what works. Fixing these problems early keeps users happy, helps your product grow, and saves you from costly redesigns later.

The cost of UX research depends on your project's size and goals. A UX design audit is often the best starting point — it gives you a clear picture of what needs fixing without a big upfront investment. Smaller projects might cost a few thousand dollars, while full research programs for complex products can go higher.

A typical user experience audit takes 2-4 weeks from start to finish, depending on the size of your product and how much data we need to review. This includes analyzing user behavior, identifying key issues, and preparing actionable recommendations. More complex projects with additional testing or multiple user groups might take longer, but we’ll always give you a clear timeline upfront so you know what to expect.

Yes, we use AI in our competitive analysis UX process to quickly spot patterns and trends across competitors' products. The AI helps analyze large amounts of data so we can focus on strategic insights rather than manual comparisons. However, our team always reviews and interprets the findings to ensure they’re relevant to your specific goals.

We use methods like usability testing (observing real users), surveys (asking questions), analytics (tracking behavior), A/B tests (comparing designs), and card sorting (improving menus). Each helps uncover different insights, as we match them to your needs.

Competitive analysis in UX is when we study other products in your market to see what works well. and what doesn’t, so you can make smarter design decisions. As part of a UX UI audit, we compare things like navigation, features, and visual style to find opportunities where your product can stand out.

You can use ChatGPT to support your UX audit services by automating parts of the research process. It helps analyze large amounts of user feedback quickly, generate survey questions, or draft usability test scripts. However, ChatGPT can't replace real user testing or in-depth analysis — think of it as a tool to speed up tasks, while experts handle the insights and strategy.

Want to know more?
Check our blog

Design

How to design for color blindness accessibility

December 30, 2024

Go to the blog post page

eCommerce

Sustainable eCommerce UX: Strategies to future-proof your store

July 29, 2024

Go to the blog post page

How can we help you?

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What we’ll do next?

  • 1

    Contact you within 24 hours

  • 2

    Clarify your expectations, business objectives, and project requirements

  • 3

    Develop and accept a proposal

  • 4

    After that, we can start our partnership

Drop us a line:

sales@coaxsoft.com

Main office

401 S Milwaukee Ave Wheeling, IL 60090, USA

+1 773-644-8871

Delivery center

72 Mazepy str., Ivano-Frankivsk 76018, Ukraine

099-746-6810