Audit your UX, optimize key journeys, and boost engagement & revenue. To identify user pain points and behavioral patterns, we use both qualitative and quantitative research methods. Also, design enhancements that improve usability and boost conversion rates are directly informed by our evidence-based recommendations.
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Make the right user research insights work for you
COAX is a UX audit agency built for results. Our experts help you understand what’s working and what’s not. We identify pain points in your customer journey through detailed UX analysis and research, fix usability issues, and improve your website’s performance. We analyze every click, scroll, and hesitation — then give you clear steps to higher engagement, more conversions, and stronger growth.
When to consider applying for UX research?
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For concept-to-product transition
This service is for you when your prototype "makes sense on paper" but needs real-user testing to expose hidden friction points. It’s also helpful for choosing design alternatives (like navigation layouts or onboarding flows) with data, not just gut feeling, to guide decisions.
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When entering a new market
When you need to understand how local users interact with similar products, conducting a UX competitive analysis reveals unspoken expectations and cultural nuances. Testing with new users reveals gaps in terminology, visuals, or workflow if your current interface doesn’t resonate.
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When experiencing user engagement or conversion issues
UX research reveals why users drop off, whether due to unclear CTAs, complex forms, or confusing UI.. If A/B tests produce inconsistent results, targeted usability studies reveal how real people navigate your flows and direct you to the right improvements.
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Before a major redesign
Testing the current user behavior before major changes helps avoid costly mistakes and ensure improvements. When your analytics show declining engagement, the UX audit service pinpoints exactly which interface elements confuse users versus what's working well.
What we deliver
We conduct a UX audit to systematically evaluate your interface, identifying usability issues through clickstream analysis and task completion rates. This provides actionable recommendations to improve conversion paths and reduce user frustration, backed by measurable performance data.
We design targeted studies combining behavioral data (analytics, session recordings) with attitudinal insights (surveys, interviews) to understand what users do and why. Such an approach reveals the most critical opportunities to improve your product, prioritizing changes that will actually move key metrics.
COAX experts analyze raw user interaction data, including click patterns, navigation flows, and feature usage, through our user experience audit service to identify behavioral trends and pain points. You get data-backed insights to eliminate friction points, optimize conversion paths, and align design decisions with observed user behavior rather than assumptions.
We observe real users completing key tasks on your interface, documenting where they hesitate or fail, capturing both quantitative success rates and qualitative friction points. It allows us to reveal which elements need refinement to reduce errors, speed up task completion, and create intuitive flows that match user mental models.
We synthesize behavioral data, demographic information, and user feedback through UX data analysis to build accurate representations of your key audience segments. Our evidence-based personas help align cross-functional teams around real user characteristics, enabling more targeted and effective design solutions.
Our team tracks user interactions across all touchpoints, recording actions, pain points, and decision-making patterns through quantitative and qualitative data. This creates a clear blueprint for optimizing each stage of the customer experience, directly reducing drop-offs and improving conversion efficiency.
Our specialists conduct a website user experience audit that captures gaze patterns and interaction zones to show where visual hierarchy succeeds or fails. As a result, you'll discover which design elements get noticed versus overlooked, enabling data-driven layout adjustments that improve engagement.
Our user research consultant team audits decision-making processes across design, development, and product teams to identify UX strategy disconnects. We then co-create execution plans that synchronize user needs with technical capabilities and release schedules, avoiding wasted effort.
Our user experience research methodology
In-depth user interviews
Our interviews let users explain their thought process in their own words, while we apply user experience analysis to spot recurring themes in their pain points and workflows. User research reveals hidden motivations that analytics miss.
Surveys and questionnaires
Our experts craft smart surveys, combining ratings and open-ended questions to get both data and insights. We strategically time and distribute these to catch users when their experiences are fresh, ensuring more accurate and detailed responses.
Field studies
We observe and document how people interact with your product in their environment, capturing user research insights that only emerge in authentic contexts. On-site sessions uncover real-world behaviors, constraints, and workarounds that define the true user experience.
Card sorting
Card sorting shows how users naturally group your content, free from existing biases. This hands-on exercise shows where your current navigation matches (or clashes with) users' natural thought processes.
How does COAX differ from other UX research companies?
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Guided by facts and numbers
At COAX, we don’t operate by assumptions. We use UX research software to define interaction fingerprints — scroll velocity, click heatmaps, and error-recovery paths. We benchmark your metrics against industry-specific performance thresholds, ensuring every recommendation targets measurable gaps in task completion rates or engagement duration.
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Impacting, not just doing
Our work is done when your analytics dashboards show measurable movement in core metrics, not when we present findings. Moreover, every recommendation comes with implementation roadmaps showing exactly how to operationalize findings in your existing tech stack and workflows.
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No need for micromanagement
We are a website UX audit company that doesn’t actually need to be audited. We build governance right into our process, auto-tagging severity levels for each issue so your team knows what to tackle first without daily check-ins. And as we value your time, our dashboards deliver real-time behavioral patterns, eliminating guesswork meetings.
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User-centered approach
Instead of relying on opinions, we watch how people use your product in real time, spotting the gaps between what they say and what they do. This means you get fixes for the problems users don’t even mention — the small frustrations that add up and quietly drive them away.
Client perspectives on partnering with us
UX research in 4 steps
We begin our comprehensive UX review service, designing targeted studies with usability tests, surveys, and A/B tests to confirm hypotheses. Our team also conducts stakeholder interviews to align technical constraints with business goals, ensuring proposed solutions are feasible.
At this stage, we identify and recruit target participants, applying screener surveys. For behavioral data, we implement event tracking and session recording to capture real-time interactions. All collected data is systematically tagged and organized in a research repository.
We process raw behavioral data through our UX audit template, coding observed patterns into standardized metrics. Qualitative feedback is analyzed, cross-checked with data, and ranked by impact, backed by evidence.
Every item on our UX audit checklist gets paired with implementation guidance. We create video snippets of key usability failures alongside prototype demonstrations, and stakeholder workshops walk you through actionable steps to align cross-functional teams.
Frequently asked questions and answers
It shows you exactly where users get stuck or frustrated. A UI UX audit service uncovers these hidden issues by analyzing real behavior. This means you can make changes that actually improve the experience instead of guessing what works. Fixing these problems early keeps users happy, helps your product grow, and saves you from costly redesigns later.
The cost of UX research depends on your project's size and goals. A UX design audit is often the best starting point — it gives you a clear picture of what needs fixing without a big upfront investment. Smaller projects might cost a few thousand dollars, while full research programs for complex products can go higher.
A typical user experience audit takes 2-4 weeks from start to finish, depending on the size of your product and how much data we need to review. This includes analyzing user behavior, identifying key issues, and preparing actionable recommendations. More complex projects with additional testing or multiple user groups might take longer, but we’ll always give you a clear timeline upfront so you know what to expect.
Yes, we use AI in our competitive analysis UX process to quickly spot patterns and trends across competitors' products. The AI helps analyze large amounts of data so we can focus on strategic insights rather than manual comparisons. However, our team always reviews and interprets the findings to ensure they’re relevant to your specific goals.
We use methods like usability testing (observing real users), surveys (asking questions), analytics (tracking behavior), A/B tests (comparing designs), and card sorting (improving menus). Each helps uncover different insights, as we match them to your needs.
Competitive analysis in UX is when we study other products in your market to see what works well. and what doesn’t, so you can make smarter design decisions. As part of a UX UI audit, we compare things like navigation, features, and visual style to find opportunities where your product can stand out.
You can use ChatGPT to support your UX audit services by automating parts of the research process. It helps analyze large amounts of user feedback quickly, generate survey questions, or draft usability test scripts. However, ChatGPT can't replace real user testing or in-depth analysis — think of it as a tool to speed up tasks, while experts handle the insights and strategy.
Industries we work with
Want to know more?
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What we’ll do next?
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Contact you within 24 hours
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Clarify your expectations, business objectives, and project requirements
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Develop and accept a proposal
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After that, we can start our partnership
Drop us a line:
sales@coaxsoft.comMain office
401 S Milwaukee Ave Wheeling, IL 60090, USA
Delivery center
72 Mazepy str., Ivano-Frankivsk 76018, Ukraine