Shiji

Custom webflow for a global hospitality provider

Travel

Services:

Web design

UI/UX design

Third-party integration

Quality Assurance

The team

Project Manager

2 Webflow specialists

UI/UX Designer

QA Engineer

Technologies

Webflow

Figma

CMS

Integrations

Webflow third-party plugins

Timeline: 1 year

Website: www.shijigroup.com

Shiji is an international technology company focused on innovation and integration for the hospitality industry. Founded in 1998, Shiji offers a powerful suite of cloud products — including a PMS, POS, guest engagement tools, payment solutions, and data intelligence — supporting over 91,000 hotels worldwide. Their platform brings all these solutions together into one operating system, built around a 24/7 service model.

Shiji technologies are a modern architecture designed around a microservices base for functional system speed, resilience, and efficiency. With such an innovative approach, the client faced an issue: their website had an outdated design that didn’t reflect their key mission to provide a round-the-clock support to global businesses. With this challenge, Shiji’s Creative Brand Director, Robert Hoffmann-Lohse, came to COAX’s website redesign services.

After 25 years of growth, Shiji's hospitality technology portfolio had become fragmented and outdated. To unify the visual experience and integrate their branding concept of Day and Night, which would show their commitment to establishing a round-the-clock optimization of clients’ businesses, the client recognized some primary challenges that needed to be addressed:

Develop a unified brand architecture that would support a diverse product ecosystem.
Articulate a memorable conceptual structure that reflects the round-the-clock lifestyle of hospitality that the company promotes and supports.
Establish a clear naming convention that would signify each product, its purpose, and positioning.
Create a cohesive visual identity system that would direct customers through the portfolio.
Construct a flexible content management (CMS) structure on Webflow, allowing the creation and easy modification of multiple product pages.‍
Create functionality for easy navigation of the complex portfolio of integrated solutions.

The technical challenge was significant too: every product page needed its own look and feel (colors, typography, animations, and narrative) while still feeling part of one coherent system. Scalability was essential from day one. The CMS also had to be simple enough for the Shiji team to independently manage content.

We collaborated closely with Shiji's Creative Brand Director and his internal design team to execute the Day and Night brand architecture in Webflow. The team developed a strategic vision and visual designs that define each product in the 24-hour cycle of hospitality tools: Daylight PMS at dawn, Infrasys POS into the evening, with the Shiji Platform at the center of it all, combining the concept’s identity throughout the website redesign strategy.

Our job was to take the design elements and create a fully functional website in Webflow. We designed a dynamic CMS structure that encompasses the entire product ecosystem, with its own landing page for each product, maintaining brand continuity across all pages. The site's stunning animations and visual narrative support the Day and Night story. The architecture illustrates how each product is connected to other products and encourages the hoteliers through their day-to-night operability.

The process

This project was a genuine co-creation. Shiji's creative team jointly led the visual and conceptual design with COAX, developing the full website design together based on a foundational structural sprint from an earlier phase. COAX's role went well beyond Webflow development. We were actively involved in shaping the design system, defining component behavior, and refining interactions throughout.

From there, we translated the shared vision into detailed Webflow component documentation, mapping out every page, CMS field, and interaction to make sure nothing got lost in the build.

We held weekly sync meetings to keep the project on track. Design updates and refinements were reviewed together, staged in Webflow, and refined iteratively. The feedback loop was clear: concepts were discussed collaboratively, built in Webflow staging, and validated through testing before going live.

We also created comprehensive documentation and training materials so that Shiji's marketing team could confidently own content management after launch. The technical documentation outlined the Webflow structure, naming conventions, and scaling guides for future product development.

Key features

/ Features

Visual identity system

Each product received a unique visual identity. It begins with colors that warm up during sunrise and cool down as the day progresses, along with the relevant typography and visual doodles. Despite each product having a different identity, they all share design principles that help bring cohesion while assisting users in quickly recognizing where each product fits in the cycle.

Animations and storytelling

We created and embedded complex animations into the entire website to help realize the concept. The transitions are fluid to move the user through the 24-hour cycle, with animating times of day visualizing how the products come together and operate on an ongoing, hotel's operational basis. The animations are designed to simplify complexity and build memorable storytelling around the engineering and hospitality operational technologies.

Product landing pages

Distinct pages were developed for each of Shiji's products using unique design approaches tailored to highlight the products' singular purpose and features. Through the best principles of UX responsive design, each page employs visual storytelling to convey intricate hospitality technology in an engaging, easily digestible manner.

Flexible CMS structure

We also designed and built a flexible Webflow CMS that allows Shiji's marketing team to easily manage product details, introduce new solutions, or update content without any deep technical or design experience. The design system creates a consistent design among all product pages, but also allows for further growth in their portfolio and marketing efforts going forward.

Advanced navigation system

COAX created a complex, custom-built navigation system featuring a unique circular wheel design that is responsive across devices. This technically complicated component needed custom workarounds to achieve a fully functional scope of work within the constraints of Webflow.

Multi-regional vacancy management

We developed a truly dynamic system for job posting that adapts based on geographic regions and pulls location-based information varying by office subregion across the world. It also maintains coordination with regional teams to ensure office location information is correct.

The result

In cooperation with Robert Hoffmann-Lohse and Shiji’s creative team, we were able to consolidate their disconnected product portfolio into a seamless, intuitive brand ecosystem. The Day and Night framework accomplishes immediate clarity for hoteliers trying to navigate products.

With our custom webflow development, we created a scalable digital platform, allowing the Shiji marketing team to independently manage content with confidence, maintaining the consistency of the design as a result of the systematic framework. Our launch was also directly timed with Shiji's event in Berlin, where the hospitality industry was introduced to the rebrand.

The new website has measurable success metrics following the introduction:

95% increased organic search traffic - indicative of improved discoverability of SEO.
Increased company recognition within the hospitality industry.
Increased overall engagement and interaction with the new website experience.
Global impact, as the outcome of the redesign, has sparked interest within other regional departments of the brand to get a similar redesign with us.

Our combined effort ensured the deadline for this important hospitality moment was met. We warmly thank Robert and the Shiji team for their clear vision and communication of their goals and our fruitful collaboration.

Why partner with COAX?

Flexibility & adaptability
Our team understands the importance of flexibility in the construction industry, which is why we work around your schedule to provide services at a time that's convenient for you.
Skilled and dedicated team
The COAX team consists of pioneering industry experts and experienced professionals who meet high proficiency standards. We stick to our ethos and are dedicated to delivering high-quality solutions that can lead the future of digital solutions.
Ongoing support
We're committed to providing excellent support throughout the entire project lifecycle. That's why we don't just focus on our technical specialists but also pay close attention to the professional skills of our project managers to ensure seamless cooperation.
Security and confidentiality
At COAX Software, we take data privacy and security very seriously. We sign a non-disclosure agreement (NDA) and guarantee to keep all project information safe and establish trust.
Growth-focused approach
In the construction industry, businesses need to constantly adapt and grow. That's why we don't just develop custom software solutions, we implement cutting-edge tools that help your business and technology scale for long-term success.
Agile methodology
At COAX Software, we value transparency and efficiency. That's why we follow a truly agile approach when providing IT services for construction companies. We aim to remain flexible and responsive to your needs at all times to ensure project success.