Product strategy that owns the outcome
Discovery when you need it validated. A product manager on your team when you need it to run. We define, design, and grow digital products for SMB companies and report on the metrics that matter to your business.
Industry leaders we work with
Product challenges we solve
You need a product that's actually worth building
There's a vision, a budget, and a backlog someone wrote in a hurry. What's missing is a product manager who knows what to focus on and what to leave for further iterations, so the engineering team only builds what brings a tangible, impactful result.
What you get:
- Product discovery that turns the vision into a validated hypothesis, an MVP scope, and an estimate
- A roadmap ranked by expected revenue impact
- A named product strategist who owns scope, priorities, and the go / pivot / kill call
If the answer is "build it," the same strategist can stay on to run it as your embedded product manager, against the metrics you set.
Users show up, but they don't stay or pay
Traffic is fine. Sign-ups are fine. Then the funnel leaks: low activation, checkout drop-off, churn after the first booking.
What you get:
- A funnel and journey audit that finds exactly where users and revenue drop off
- A prioritized CRO program, from onboarding to checkout, run and measured by us
- Retention and monetization fixes shipped in weekly cycles, with before/after numbers
The product makes money, just not as much as it should
Conversions are consistently below benchmark. The booking system slows at peak. Ops fixes errors by hand. Failed payments never get retried. Each leak looks small. Together, they're a number draining your resources instead of bringing growth.
What you get:
- A revenue leakage assessment across four layers (funnel, infrastructure, operations, payments), each with a dollar estimate
- A recovery roadmap scoped to what you actually control
- A total loss, a recoverable value, and an ROI on the fix, before you commit a dollar
Our product strategy and management services
Pick a single engagement or stack them as the product needs. Each one ends with something your team can act on
Fractional product management
A senior product manager embedded in your team, owning roadmap, priorities, and metrics. For companies with plenty of stakeholders but no one deciding what ships next:
- Roadmap ownership and sprint-level prioritization calls
- One point of accountability across engineering, design, and stakeholders
- Weekly reporting tied to business outcomes
Product discovery
2–6 weeks, ending in a clear decision:
- Research, hypothesis testing, and a working prototype or AI proof-of-concept
- Technical architecture and a build estimate
- A go / pivot / kill memo, written for handoff to any team, including your own
Product UX/UI design
Design systems grounded in research and handed off ready for engineering to build:
- Information architecture, interaction design, and flows grounded in real behavior
- Component-based design systems your engineers can implement directly
- We measure design by activation and completion rates after launch
Revenue leakage detection & prevention
We estimate, validate, and quantify exactly where your booking system loses money:
- An engineering audit across funnel, infrastructure, operations, and payments
- A single leakage number, broken down by layer and root cause
- A recovery roadmap you can implement directly, with an ROI on the fix
Conversion rate optimization
We combine behavioral data with structured experiments to close the gaps your funnel is hiding:
- UX and behavioral analysis: heatmaps, session replays, and task-based usability tests
- A/B and multi-element testing that isolates what actually moves conversion
- A prioritized, data-led optimization roadmap with technical specs your team can implement
Metrics we manage
Acquisition & activation
- Visit-to-signup
- Signup-to-first-booking
- Time-to-value
Onboarding completion
- Conversion
- Search-to-book
- Cart-to-checkout
Checkout completion
- Payment success rate
- Retention & revenue
- Repeat booking rate
Churn
- LTV & revenue per user
- Take rate
- Leakage recovered
The toolkit we use
Mixpanel
Amplitude
GA4
Hotjar
Maze
Figma
Optimizely
Stripe
Claude
Jira
Our product strategy approach
The product strategy roadmap we build for you
Strategy & objectives
Strategy is where we define the closest path to success, then say no to everything else.
- One use case, one real advantage: speed, distribution, cost, or trust.
- A north star metric plus two or three input metrics the team can move weekly.
- A go-to-market hook built in from day one, rather than treating launch marketing as an afterthought.
Deliverable: product strategy doc, phased roadmap
Product discovery
Discovery is working on a messy, real-world problem and bringing it to a clear, testable idea.
- Figuring out who the user is, what they are trying to achieve, and where they feel the most pain.
- Listing everything that needs to go right for the idea to work, starting with the riskiest unknowns.
- Running the fastest tests to see if the idea holds. That can be interviews, competitor scans, a five-user usability pass.
Deliverable: validation report, opportunity assessment
Planning & prioritization
Vague requests turn into clear tickets a developer can pick up instantly without needing a follow-up meeting.
- Acceptance criteria, dependencies, and sizing are all locked in before sprint one begins.
Deliverable: A clean, organized backlog and fully refined user stories.
Design & development
A named manager runs standups, unblocks engineers, and catches scope creep before it eats a sprint.
- Blockers resolved the same day and cleared before the next standup.
- Release notes marketing can use without bottlenecks.
Deliverable: sprint reports, release notes
Product launch
Launch is a controlled test rather than a final finish line. We focus on the smallest release needed to prove the loop works with real users.
- We start small with a single cohort and one core workflow under tight constraints.
- Include trust features like previews, undo options, and an easy way to reach a human if the product gets something wrong.
Deliverable: launch plan, release checklist, rollout metrics baseline
Measurement
We track the core numbers that ]predict churn and adoption. This leaves vanity metrics like raw signups and pageviews out.
- Input metrics reviewed weekly, output metrics reviewed monthly.
- Feedback loop synced with marketing and support, so a spike has a cause attached to it.
Deliverable: metrics dashboard, feedback synthesis
Why choose COAX for product strategy?
ISO 9001 certified
Certified to international quality management standards, company-wide.
ISO/IEC 27001 certified
Certified to international information security management standards.
4.9 of 5 on Clutch
Verified client reviews, rated across delivery, quality, and communication.
16 years, three verticals
16 years, three verticals
Our clients say about us
Dan Brooks
President, Krytter
View showcase
Bohdan Zabawskyj
Co-founder and CPO at Fortay.ai
Neil Winkworth
ex-CTPO, Location Live
View showcase
Joseph Heenan
CEO, Proteineer
View showcase
Mykola Bronitskyy
Co-founder, GrandBus
View showcase
Frequently asked questions and answers
Both, depending on the engagement. Discovery and audits are fixed-scope consulting. Fractional product management gives you permanent ownership for as long as you need it.
No. We hand off discovery output to any team. Most clients keep us because the strategist, designer, and engineers already share context, but it's a choice.
Yes, and it usually works best that way. We embed a strategist who works directly with your team rather than around it, filling a specific gap (a missing manager, a stalled backlog) instead of replacing anyone.
We agree on two or three outcome metrics before starting, baseline them, and report on a set cadence. If a metric isn't moving, we tell you, and we change the plan.
An audit across four layers (funnel, infrastructure, operations, and payments) that quantifies exactly where your booking system loses money, with a dollar estimate per layer and an ROI on fixing it before you commit a budget.
Fixed-price audits and discovery; a monthly retainer for fractional product management and CRO programs. Book a call, and we'll frame it against your scope.
What we’ll do next?
1
Contact you within 24 hours
2
Clarify your expectations, business objectives, and project requirements
3
Develop and accept a proposal
4
After that, we can start our partnership
