We know how much you want your online store to see the world. You've surely heard of the big players — Magento, Shopify, and WooCommerce. They dominate the market with a 50% share, with Shopify taking 26% and WooCommerce holding a middle ground at a 20% market share.
In this article, we’ll dive into the core of these top platforms — their feature sets, pros and cons, and how they stack up for different business needs. Also, we’re breaking down the bespoke solutions for you. By the end of this read, you’ll know which suits you best.
Building a website with Shopify: What you need to know
If you've ever encountered the word "e-commerce," you've probably heard of Shopify. Many people wonder, "Is Shopify a website builder?" Well, yes and no — it's much more than that.
Shopify has been helping businesses sell online since 2004. Think of it as a complete package that gives you everything you need to run an online store without needing to be a developer or hire a custom web development company. Unlike starting from scratch with your website, Shopify comes ready to use out of the box. This is why many people compare Shopify vs custom website options when they're just starting.
Now, let's see what you actually get with Shopify:
- Built-in hosting and security.
No need to worry about where your website lives or keeping it safe — Shopify handles all that. This is why many ask, "Is Shopify a hosting site?" Yes, it is.
- Payment processing.
It's super easy to start accepting money from customers worldwide. The system works smoothly with various payment methods.
- Mobile-ready themes.
Every store looks great on phones and tablets (which is where most people shop these days). The pages can be built on like a puzzle of standard elements.
- Smart features.
Things like automatic tax calculations and inventory tracking that would normally give you headaches? They're all built-in. It’s easy to manage SKUs and attributes, bundle products, and create discount packages for items.
- Website creation simplicity.
Shopify offers a great variety of out-of-the-box themes. Moreover, a new AI website builder Shopify, lets you generate your website based on purpose, target audience, and desired style.
- Multi-channel selling.
You can sell on Instagram, Facebook, Amazon, and other platforms, all managed from one place.
- 24/7 customer support.
Shopify support is very responsive when it comes to answering your tech inquiries. You can ask via a live chat or send an email.
When business owners look into custom web development services versus using Shopify, they consider factors like scalability and e-commerce website cost. The starting price is $24, and the average Shopify e-commerce website cost will be approximately $69 per month for new stores. The cost of advanced analytics and additional seats will be $299. However, the price and variety of what you can do is not limited to the standard option.
As to Shopify scalability, it offers an upgrade to Shopify Plus as you grow. It’s designed for high-growth businesses with B2B tools, headless commerce options, advanced checkout customization, customer acquisition tools, data analysis tools, app development tools, and international sales features. The pricing starts at $2,500 per month for a 1-year term or $2,300 per month for a 3-year term and lets you make a custom Shopify website.
Now that we’ve discussed the features and options you have, let’s break down the advantages and disadvantages of Shopify.
Pros and cons of Shopify
Is it better to build your own website or use a website builder? Let's analyze what makes Shopify stand out and where it might fall short, especially compared to custom website development services.
Before we dive into the details, here's something interesting: when comparing Shopify vs WooCommerce vs Magento, Shopify often comes out on top for beginners and growing businesses. Here's what makes it a good choice:
- Lightning-fast launch. Stores can go live within 24 hours with pre-built templates, which means no waiting for design approvals. Shopify also gives immediate access to essential features so you can start off quickly.
- User-friendly experience. The dashboard feels as natural as using your favorite social media platform, with no coding knowledge required. Visual editors let you customize your store with simple drag-and-drops.
- Enterprise-level security. Every store comes with built-in SSL certificates and automatic PCI compliance. Regular security updates happen behind the scenes, so you can focus on selling while Shopify handles technical safety.
- Hassle-free maintenance. Platform updates and server maintenance happen automatically without your involvement. Performance improvements roll out regularly, keeping your store running smoothly without you lifting a finger.
- Endless expandability. Access a vast app marketplace that's like a candy store for business owners. Integrate with major platforms and enjoy new features as they're released.
- Built-in marketing power. Take advantage of comprehensive optimization features that help your store get found online. Marketing automation tools and social media integration come ready to use, making promotion straightforward.
Along with the benefits of designing your website on Shopify, there are limitations and risks you should consider. Probably the first thing is customer disputes. When disputes arise, banks tend to favor customers even when merchants follow best practices (eventually, ending up losing both the product and the money). Apart from this, there are other disadvantages:
- Fees and chargebacks. Transaction fees stack up when you're not using Shopify Payments, while monthly costs increase as you grow. App subscriptions can quickly add up, and you'll need to factor in potential losses from chargebacks and disputes.
- Limited creative control. Theme modifications often hit a wall when you want something truly unique. Backend customization is restricted, and you're bound by template-based designs that might not match your vision. A holiday banner? Good luck fitting it on the homepage (sigh).
- Vendor lock-in. Your store is locked into Shopify's ecosystem, making it challenging to move your data. Payment gateway options are limited, and you'll need to play by Shopify's rules, even if they don't align perfectly with your business model.
- SEO restrictions. The fixed URL structure might not be ideal for your SEO strategy. Blog functionality is basic compared to dedicated platforms, and you're limited in how you can implement schema markup and metadata controls.
Still, Shopify offers a balanced solution that works for many businesses despite limitations. The key is understanding these trade-offs before committing to this platform. Now that we know the pros and cons of using Shopify, what businesses should choose Shopify as the best option?
When does Shopify make sense for your business?
If you're wondering, "Is it better to create your own website or use Shopify," it often comes down to your specific business scenario. For small and medium businesses stepping into the online world, Shopify hits the sweet spot. Let's say you're running a boutique clothing store and considering going online. For small to medium-sized businesses like this, Shopify shines because you can go from brick-and-mortar to online sales in days, not months.
New to the whole ecommerce game? This is where comparing Shopify vs own website becomes interesting. This platform requires no tech background from you and helps you get a professional-looking store in no time. So for businesses that'd rather focus on growth than technical maintenance, Shopify's appeal is clear.
When it comes to a standard product catalog, considering how to build a website with Shopify makes perfect sense. Another beauty of exploring how to create a website with Shopify is that you can start small and scale up. Remember, though, if you're wondering, "Can I use Shopify with my own website?" there might be limitations. But for most businesses, Shopify is a good option.
But even if you’re just starting and appealed by the low price, Shopify’s low cost doesn’t always justify the limitations. In this case, consider custom MVP development of your basic custom store to quickly check if your product will be met warmly and prioritize the features that will fit YOU perfectly.