Marketing analytics services
Marketing budgets die in spreadsheets nobody trusts anymore. A marketing analytics specialist turns scattered numbers into one clear signal. With COAX Software, you get tracking, dashboards, and reports that finally line up.
Industry leaders we work with
Here’s what you get with the right marketing analytics services
6 hrs → 1 hr/mo
Reconciliation time cut through automated reporting
789%
Growth in active users after an analytics-led redesign
95%
Jump in organic traffic after an analytics rebuild
$35,000/yr
Labor costs recovered through automated tracking
Our marketing analytics solutions solve your problems
We spend hours manually pulling CSV reports
Manual exports eat a day every week for most marketing teams. We connect your platforms so reports build themselves overnight. Our marketing analytics consulting replaces copy-paste work with live dashboards.
GA4 is set up, but nobody knows how to use it
A tracking setup nobody understands is just noise. We rebuild your GA4 events around questions your team actually asks. You get a dashboard someone opens every Monday, not once a quarter.
Our marketing numbers don't match what sales is seeing
Marketing counts leads. Sales counts deals. The gap between them costs budget. We align sales and marketing analytics on one shared source of truth, so both teams argue about strategy, not numbers.
We don't know what's actually working
Spend keeps flowing to channels nobody's verified. We build attribution models tied to actual revenue, not last-click guesses. You'll see which campaigns earn their budget and which ones just look busy.
What can you measure?
Travel API integrations we provide
Mailchimp
ActiveCampaign
SERanking
Ahrefs
HubSpot
Data Studio
Google Search Console
Google Tag Manager
Google analytics
Google analytics
Google Tag Manager
Google Search Console
Data Studio
HubSpot
Ahrefs
SERanking
ActiveCampaign
Mailchimp
Build your marketing analytics with us
We audit your existing tools, tags, and reports first. Then we interview stakeholders to find what's missing. You get a clear picture of every data gap before anything changes.
Deliverable: Data audit, stakeholder findings, gap analysis.
Our B2B marketing analytics approach starts with your real KPIs, not standard templates. We map which metrics matter to sales, which matter to leadership. Everyone works from the same definition of "working."
Deliverable: KPI framework, measurement plan, reporting hierarchy.
GA4, GTM, server-side events, CRM fields, all wired correctly. Our experts test every event before it goes live. No guessing whether the data's actually firing.
Deliverable: Verified tracking setup, event documentation, QA test log.
Dashboards built for whoever uses them for constant improvement. Marketing sees campaign performance. Leadership sees revenue impact. Nobody digs through raw exports anymore.
Deliverable: Role-based dashboards, data visualization layer, access permissions.
We cross-check every number against source systems by hand. Sales figures match marketing figures match finance figures. If something's off, we find it before launch.
Deliverable: Data validation report, discrepancy log, sign-off checklist.
Your marketing analytics setup only pays off if your team trusts it. We train whoever touches the dashboards, then stay on for updates. Platforms change, campaigns evolve, and we adjust the system with you.
Deliverable: Training sessions, documentation, ongoing support agreement.
Trusted by our clients
Dan Brooks
President, Krytter
View showcase
Bohdan Zabawskyj
Co-founder and CPO at Fortay.ai
Neil Winkworth
ex-CTPO, Location Live
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Joseph Heenan
CEO, Proteineer
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Mykola Bronitskyy
Co-founder, GrandBus
View showcase
Why invest in COAX marketing analytics services?
One team from tracking to insight
Most analytics marketing services stop at implementation. Our engineers, strategists, and QA specialists work under one roof. You get a system built and explained by the same people.
We fix the setup, not just the symptoms
A broken GA4 property gets patched by most vendors, not rebuilt. We trace tracking problems to the root, then rebuild what's actually broken. You stop reporting numbers you don't trust.
We speak sales and marketing
Some marketing analytics companies hand you a dashboard and disappear. We align both teams around one shared source of truth. Your CRM and your dashboards finally agree.
Built to survive platform changes
Google deprecates tracking methods. CRMs change their APIs without warning. We build systems that adapt, so your reporting doesn't break every time a vendor updates something.
Security and compliance, handled properly
Customer data sits inside every dashboard we touch. We hold ISO 9001 and ISO 27001 certifications and sign an NDA on every engagement. Your data stays protected at every layer.
Other services
FAQ
An in-house hire covers one skill set: usually tracking or reporting, rarely both. A marketing analytics agency brings strategists, engineers, and QA specialists together. You get tracking implementation, dashboard builds, and attribution modeling without hiring three separate roles. We've filled that gap for logistics and travel clients scaling fast.
Tracking fixes show impact within two to four weeks, once data's clean. Dashboards and attribution modeling take six to ten weeks for full rollout. A marketing analytics company should show partial wins early: fixed tracking, first clean report, initial attribution insight. Full ROI clarity, tying spend to revenue, usually takes a full quarter of data.
Yes. We audit your current GA4 setup before touching anything. Most implementations have broken events, duplicate tags, or missing conversions we can fix directly. As a digital marketing analytics company, we rarely rebuild from scratch. We keep what works, repair what's broken, and add tracking your current setup never captured, like offline conversions or CRM-linked revenue data.
Yes, always. We sign an NDA before reviewing a single spreadsheet or dashboard. Unlike some marketing analytics consulting firms, we don't wait until contracts close. Your customer data, campaign spend, and CRM records stay confidential from the first audit call onward. We're ISO 9001 and ISO 27001 certified, so security isn't an afterthought bolted on later.
We build consent management into tracking from the start, not after launch. Cookie consent tools, IP anonymization, and data retention rules get configured during implementation. Most digital marketing analytics companies treat compliance as a checkbox. We treat it as part of the architecture, especially for clients handling EU customer data across booking or CRM systems.
What we’ll do next?
1
Contact you within 24 hours
2
Clarify your expectations, business objectives, and project requirements
3
Develop and accept a proposal
4
After that, we can start our partnership
