COAX is going to TRANSFORM show on March 2025

Another year, another chance for valuable networking. We're excited to announce COAX's upcoming participation in one of the most prominent tech events. As part of our commitment to breaking the barriers of what we think is possible in digital transformation and new technologies, we are always on the lookout for opportunities to take part in grand industry events where we share knowledge and connect with fellow industry professionals. 

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What is TRANSFORM show?

The TRANSFORM conference is Bitkom's premier B2B event focused entirely on the digital transformation of companies across industries. The conference showcases cutting-edge technologies and solutions for digitalizing business processes and models, providing valuable support to organizations of all sizes — from corporations and large enterprises to small and medium-sized businesses — as they navigate the challenges of the digital age.

For two consecutive days in Berlin, TRANSFORM brings together an impressive gathering of executives and decision-makers, including management teams, board members, CDOs, CIOs, CSOs, COOs, and digital experts from diverse sectors. With over 5,000 participants, an impressive 80% decision-maker attendance rate, and more than 250 speakers, the event creates an unparalleled environment for learning and collaboration.

And dear friends, the focus is wide and impressive. From what we know, it’s a truly transformed show — pun intended. 

Niches and technologies of the show

TRANSFORM caters to professionals across multiple industries who are actively engaged in or planning digital transformation initiatives. The 2025 edition at the Station Berlin will feature four key areas within the TRANSFORM EXPO: stages for keynote presentations, dedicated networking zones, specialized learning tracks, and exhibition spaces.

The TRANSFORM event covers a comprehensive range of technologies and trends, including cloud solutions, artificial intelligence, and robotic process automation. It also addresses crucial business aspects such as digital processes, marketing and sales strategies, security and trust services, innovation approaches, and personnel development.

For the TRANSFORM show 2025, attendees can expect to gain insights from leading minds in digitalization, building on the success of the conference's premiere in 2024. It’s an ideal platform for professionals looking to stay ahead of digital transformation curves and connect with potential partners and solution providers.

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What to expect from this show?

While last year's HR Transform 2024 set a high bar, the 2025 edition promises to deliver even more valuable insights and networking opportunities. The TRANSFORM 2025 conference is shaping up to be one of the most comprehensive digital transformation events in Germany this year. Taking place at Station Berlin (Luckenwalder Str. 4-6, near Gleisdreieck), this two-day program offers over 200 hours of content across three stages.

At Station Berlin Gleisdreieck, attendees can explore various topics clustered around key transformation themes – from AI implementation and digital sovereignty to workplace innovation and cybersecurity. The TRANSFORM agenda covers several interconnected themes:

• Technology & innovation: Sessions on AI implementation, cloud solutions, data sovereignty, and emerging tech trends.
• Digital workplace: The future of collaboration, productivity tools, and new ways of working.
• Security & compliance: Critical updates on cybersecurity, the AI Act, data protection, and regulatory frameworks.
• Leadership & culture: Strategies for managing organizational change and building digital-ready teams.

The program combines diverse formats, including keynotes, panel discussions, masterclasses, live demos, and networking sessions – all designed to provide strategic vision and practical takeaways. What makes TRANSFORM amazing is how it bridges theoretical concepts with real-world applications, offering something for everyone from C-suite executives to technical specialists focused on digitale transformation.

Notable TRANSFORM show speakers

Who are we going to listen to closely at this event? There will be an exceptional lineup of thought leaders and industry experts who will share know-how on digital transformation, sustainability, and innovation.

• Anna-Theresa Korbutt is the Managing Director of Hamburger Verkehrsverbund GmbH. Anna-Theresa has been recognized for her commitment to simplifying tariff systems and implementing the Deutschlandticket.
• Martina Beck serves as CEO of MaibornWolff GmbH and will be addressing the invisible challenge of digital waste in her presentation "Digital garbage is invisible!" on the Conference Stage.
• Robert Kellner, Director of Sales — Data Platform at InterSystems Germany, will share insights on accelerating time-to-value in solution development through preconfigured data models.
• Thomas Brugger, Partner at mgm consulting partners GmbH, brings his expertise in transformation and innovation implementation. His session "Digitalization: From Planning to Implementation" will offer valuable tools, tips, and trends for companies.
• Susanne Schöne is one of Germany's professional event moderators with more than 2,500 event moderations. With expertise spanning digitalization, finance, sustainability, innovation, and AI, she is sure to share a unique perspective.
• Jessica Holzbach is the CEO & Founder of Pile. Jessica guided the company to over 30,000 customers and $70 million in venture funding before a successful multi-million dollar exit. Truly one to follow closely!
• Christian Hülsewig founded and leads Schüttflix as CEO. His career includes managing Microsoft's global fulfillment network and overseeing arvato's US operations before recognizing the digitalization potential in the bulk material market.
• Maximilian Roth chairs the Mioty alliance Business Development Committee at Fraunhofer IIS. His expertise focuses on radio technologies, intelligent sensors, and energy harvesting within the IoT ecosystem.
• Dr. Sandro Gaycken is the Founder & Co-CEO of MONARCH, a private intelligence service focusing on cyber defense with expertise in cyberwar and intelligence, bringing insights on security and military tech.
• Sajjad Khan leads the newly created Car-IT division responsible for connectivity and infotainment. With previous leadership roles at Mercedes-Benz and BMW Group, Sajjad is internationally recognized for his expertise in developing vehicle software.
• Jürgen Westermann, Stream Lead Academy at Akkodis, will explore AI tools in learning and development during his interactive future workshop at LearnLab 2.
• Jörg Fischer is a Fellow Innovations at Bundesdruckerei GmbH, working on security and ID document systems while advancing digital identity ecosystems. Jörg brings valuable insights on harmonized solutions for digital identities and credentials.

We look forward to the engaging discussions and transformative ideas that will emerge from these presentations!

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The COAX team

We’re not just going to listen — we’re bringing our insights to the table. Let us introduce our team:

Khrystyna Chebanenko is a Client Engagement Manager. Khrystyna brings her expertise in connecting business challenges with tailored solutions for travel, logistics, and retail industries. She participated in prominent business travel conferences and is passionate about simplifying digital experiences. Her unique ability to identify business opportunities and create value makes her a perfect fit for TRANSFORM messe events.

Yurii Lubinets is a Delivery Manager. His background in managing complex technical projects and delivering innovative solutions aligns perfectly with the engage digital workplace conference topics of this year’s event. 

We're thrilled to have these tech professionals to explore new partnerships and share their expertise in driving business transformation on this exciting event.

COAX specializes in digital transformation that drives real business results. Our team brings extensive experience in custom web development, combining powerful back-end solutions with engaging front-end experiences. Also, with extensive ML integration and custom AI development expertise, we're ready to discuss the latest AI Act news and explore how these regulations will shape your technology strategy moving forward.

Our technical expertise has been recognized through achievements, such as the recent COAX success at the CASSINI Hackathon, where our ML video analysis solution earned second place.

This practical experience in AI and machine learning translates directly to creating intelligent applications that solve your unique business challenges. This is exactly what we bring to the hottest tech events, travel shows, and top ecommerce conferences of 2025: our commitment to achieving great results to overcome any constraints on the way to business success.

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Let’s meet

Join us at the TRANSFORM 2025 conference to discuss the right mix of technologies and experience to bring your vision to life or to share a vision on how a European (or global, even) tech future is going to unfold! Our team always welcomes new connections and ideas to drive a shared, genuine growth.