Pack your bags and get excited for another trip to excellent travel conferences and shows in 2025. Whether you're looking to make deals, discover the latest travel technology trends, learn about travel tech startups, or simply network, these 15 events must be on your calendar. Get information on dates, locations, and why you should go.
As you begin planning an industry event in the travel space, one of the first decisions you’ll make is clarifying the event format. Let’s break down the main event types first.
A trade show, expo, or conference?
It’s important to settle on either a trade show, expo, or conference based on your goals and target audience. Understanding the purpose of each can help you select which event to invest your limited time into.
Travel trade shows
Trade shows provide a space where businesses from a specific industry can network, buy, and sell products and services. The size and scope of trade shows can vary widely, from small, local fairs to huge multi-day mega shows that draw tens of thousands of attendees.
Typically hosted in convention centers, hotels, or other large venues, trade shows feature rows (or "aisles") of vendor booths. These booths promote the latest products, services, and technologies from businesses in that industry. For example, if you want to learn more about AI solutions for aviation, a dedicated event is the best place to do it.
Often, trade shows also include speaking sessions on industry topics. And, of course, there is always swag — those branded gifts and samples from vendors.
Travel expos
Expos have a similar setup to trade shows in terms of vendor booths, speaking sessions, and networking opportunities. But expos tend to cover broader topics or focus on B2C consumers instead of business customers.
Expos are still a valuable event for many businesses, though. They provide chances to check out the competition or connect with other brands.
Tourism conferences
Conferences focus less on promoting products and services to potential customers. Instead, they bring together audiences from a field to share knowledge and collaborate.
While a trade show has booths lining a large exhibit hall, conferences typically feature smaller meeting rooms for speaking sessions. Some conferences incorporate trade show elements like sponsor booths and demo areas. But the emphasis remains on knowledge sharing.
These events give you an opportunity to make new connections and bring fresh ideas back to your company.
Of course, many organizations take advantage of all three events at different times to maximize exposure, open up partnership opportunities, motivate employees, and simply get their finger on the pulse of what’s happening in the field.
Speaking of keeping up with the latest happenings, that brings us nicely to the main part of the article — the 15 best business travel events.
Top 15 travel industry events and conferences
Ready to increase your sales and do some networking? Here are 15 of the top annual travel events that should be on your radar.
1. Travel & Tech
Date: January 8-9, 2025
Location: Royal Jaarbeurs, Utrecht, Netherlands
Travel & Tech is a must-attend event for anyone involved in the travel industry. This two-day conference brings together leading experts, innovators, and decision-makers to explore the latest technologies and trends shaping the future of travel. Some of the key topics that will be covered include:
Using data-driven insights to drive innovation.
Deploying AI solutions in the travel industry while prioritizing ethics and impact.
Exploring how technology is transforming multi-destination travel experiences
Leveraging social robotics to enhance customer experiences.
Protecting the travel industry against evolving cybersecurity threats.
The speaker lineup includes experts from companies like Polarsteps, the Digital Tourism Think Tank, Dutch Railways, as well as professors from top universities. Attendees will have the chance to learn from these industry leaders, network with peers, and discover the latest travel tech solutions on the exhibit floor. So this event will keep you in the know for the recent travel technology trends, like hotel management software updates and the creation of the most innovative solutions.
2. ITB Berlin 2025
Date: March 4-6
Location: Berlin, Germany
Every March, the global travel community gathers at ITB Berlin, one of the world’s biggest travel trade shows and conventions. You can expect panel talks, lectures, interviews, exhibitor events, workshops, travel conferences, and more.
Segments at the event cater to the following niche sectors:
Adventure travel
Business travel
Luxury travel
Youth travel
Medical tourism
Travel technology
You can select specialized tracks to focus on. For example, the e-travel track will feature discussions on shifts in the travel sector influenced by AI and blockchain tech.
3. BMT Mediterranian Tourism Exchange XXVIII Edition
Date: March 13-15
Location: Naples, Italy
BMT Mediterranean Tourism Exchange is one of the leading B2B fairs in the Mediterranean. Now, in its 28th edition, the three-day affair provides a space for travel companies and vendors across the region and beyond.
With thousands of attendees flocking to the Mostra D’Oltremare exhibition center, BMT Exchange showcases 400 exhibitors spanning cruise lines, airlines, hotel chains, tour operators, and more. You will find unique insights into luxury tourism, green tourism, digitalization, PNRR, and subsidized finance in the specialized pavilions and attend workshops, travel conferences, and presentations.
4. 2025 Rendez-Vous en France Travel Market
Date: April 1-2
Location: Lyon, France
Rendez-Vous en France Travel Market is an international tourism and travel show that promotes tourism across France. Run by Atout France, the national tourism development agency, Rendez-Vous expects 800 tour operators and over 600 French exhibitors.
Through the meetings and networking facilitated, suppliers can showcase their updated offerings. International buyers can discover new programs and trips to sell to travelers from Europe, the Americas, Asia, and the Middle East. The event is a good way to strengthen France’s positioning in those markets outside the country.
5. GBTA Canada Conference 2025
Date: April 28-30
Location: Toronto, Canada
The Global Business Travel Association’s big annual conference will happen in Toronto in 2025, reuniting all players that enable corporate trips worldwide. The conference aims to address obstacles and opportunities now facing work trips, meetings, and events. 70% of last year’s attendees are returning in 2025!
Vendors across the business travel industry will showcase new services and products in the expo hall. Travel decision-makers and custom software development companies like COAX can meet face-to-face to make deals, build relationships, find new partners, and explore future business opportunities.
6. IMEX Frankfurt 2025
Date: May 20-22
Location: Frankfurt, Germany
As one of Europe's top travel shows, IMEX Frankfurt brings together around 3,800 global meeting planners and 2,900 travel industry suppliers from 150 countries for several days of business dealings, networking, and education.
With national and regional convention bureaus, venues, hotel groups, transportation companies, and tech providers, IMEX offers access to corporate event services. Attendees, including association executives, agency heads, and in-house event managers, can take advantage of the hosted buyer program with free flights and accommodation.
Beyond the trade show floor, IMEX Frankfurt provides an extensive seminar and workshop program around experience design, marketing, travel technology trends, and industry best practices from renowned experts.
Over 57,700 meetings took place at the 2023 edition alone, proving IMEX to be the leading event in the industry.
7. U.S. Travel Association's IPW 2025
Date: June 14-18
Location: Chicago, US
The U.S. Travel Association holds its top yearly event, IPW 2025, uniting everyone involved in bringing global visitors to explore America.
Thousands attend — U.S. travel suppliers, international buyers, journalists, advisors, and more. U.S. travel exhibitors can promote their offerings to buyers from over 60 countries through meetings and events. These partnerships are crucial for showcasing what makes the United States a top global destination.
8. TravelTech Show
Date: June 25-26
Location: London, UK
TravelTech Show, formerly known as Travel Technology Europe, is a technology travel event. In 2025, the show celebrates over 20 years of bringing together hospitality brands and tech giants to network and explore innovations in travel.
Across two days, over 70 exhibitors, including global giants and startups, will showcase solutions like booking software and travel mobile apps for digitally transforming travel experiences. Qualified attendees span 63 countries with £133 million in tech budget power.
While the program for 2025 isn't available yet, the 2024 program included multiple topics on AI in the travel industry and a tech huddle on the top international payment best practices, such as payment gateway integration.
9. World Travel Expo Miami
Date: September 17-18
Location: Miami Beach, US
World Travel Expo (WTE) Miami convenes thousands of travel industry decision-makers in 2025 for a major business event. Hosted by Miami International Airport, the multi-day travel industry conference and expo connects airlines, hotels, tourism boards, cruises, airports, and other hospitality reps.
WTE Miami promises attendees many ways to learn, connect, and grow their businesses. Tourism pros can join travel seminars and workshops led by industry experts. One-on-one meetings also foster networking with contacts worldwide. Participants get WTE Miami’s special event app to stay on top of happenings.
10. IAAPA Expo Europe 2025
Date: September 22-25
Location: Barcelona, Spain
IAAPA Expo Europe is the top yearly trade show for amusement parks, theme parks, museums, zoos, hotels, tourist sites, and any business in leisure and attractions. At the Fira Gran Via Exhibition Center in Barcelona, the three-day event brings together industry pros to see the latest offerings, hear experts, and make deals.
Suppliers can use the sponsorship program to showcase products and services through tailored packages promoting their brand to key attendees.
11. International & French Travel Market
Date: September 23-25
Location: Paris, France
International French Travel Market (IFTM) is another multi-sector tourism industry trade show. With over 30,000 travel professionals, IFTM showcases 1,500 major brands and 170 global destinations under one roof in 13 090 meetings.
With exhibitors ranging from travel agents and tour operators to tourism boards and tech providers, IFTM offers a dynamic international platform. Attendees can explore the latest offerings, forge strategic partnerships, and analyze travel trends.
Beyond the exhibition stands, IFTM delivers dozens of conference sessions and debates for education and idea sharing around business travel, leisure trips, adventure tours, B2B travel management apps, and more.
12. Arival 360
Date: September 30 - October 3
Location: Washington, US
Arival 360 is the top tourism and travel show. Over three days, tour operators, activity sellers, transport firms, and more come together to network and problem-solve.
Arival 360 promises:
More peer networking through a new meeting format called Arival Exchange Unboxed
Tailored content on key issues at Attractions and Culinary Forums
Celebrating success stories at the 2025 Arival & TourReview Spotlight Awards honoring standout experience providers
The agenda facilitates both structured and organic interactions.
13. World Travel Market London
Date: November 4-6
Location: London, UK
World Travel Market (WTM) London is one of the most influential business travel shows, gathering around 35,000 industry professionals from 184 countries. Tourism boards, hotels, transport firms, and tech vendors exhibit to connect with decision-makers.
If you have an offering, you can use WTM's platform to demonstrate it to thousands of qualified attendees. You can also discover travel technology trends and consumer demand insights through talks featuring top industry voices.
WTM places a strong focus on promoting accessibility in travel and driving positive transformation through its DEAI (Diversity, Equity, Accessibility, and Inclusion) Programme. This initiative offers valuable inspiration alongside practical case studies, empowering businesses to translate their commitments into tangible actions.
14. IBTM World
Date: November 18-20
Location: Barcelona, Spain
IBTM (Incentives, Business Travel & Meetings) World is a global trade show for the meetings, incentives, conference, and events industry held annually in Barcelona. Over 15,000 professionals attend from 100+ countries, while 3,000+ suppliers exhibit. New tech, sustainable choices, creative concepts — it’s all showcased.
Speakers dive into topics like managing strained budgets and the mental fatigue now facing event planners. The Impact Stage highlights solutions ranked best by peers in areas like diversity, marketing, and sustainability.
Beyond exhibitions and seminars, IBTM World prioritizes time for self-care with well-being sessions to prevent participant burnout.
15. Digital Travel Summit
Date: to be announced
Location: London, UK
Last but not least, Digital Travel Summit, one of the best tech travel events, brings together airlines, hotels, travel agencies, and tourism leaders across Europe each year. The 2025 edition lets them explore the latest technology and ideas for boosting bookings, customer experiences, and operations.
Key topics at the summit include:
Using data to personalize offers and 1-2-1 messages so brands stand out as travel becomes more innovative
Building meaningful relationships with customers to boost bookings and loyalty
Partnering with influencers to find, excite, and retain modern travelers across platforms
Becoming an agile, future-ready travel business through travel industry software prepared to meet new obstacles and early opportunities
The 2024 event featured talks by speakers from major brands like Booking.com, Lufthansa, Ryanair, Skyscanner, and more digital travel leaders. For 2025, the lineup promises insights from recognizable industry pioneers, too.
With so many renowned experts and brands represented across the various travel conferences, you’ll have no shortage of thought leaders to get inspired by. But just listening to talks isn’t enough to benefit from these travel industry events. You need a plan to turn those ideas into real work.
How to make the most of travel events
How do you avoid missing anything important while getting exactly what you want — brand exposure, new leads, or new business partners? Follow these tips.
1. Do your research ahead of time and set clear goals
Review the schedule and decide which educational sessions, speakers, or networking opportunities align with your goals. Are you focused more on learning about tech innovations in travel or on making connections to grow your clientele? Define your priorities so you can plan your time.
2. Travel prepared to actively participate
Have plenty of business cards on hand and be ready to briefly explain what your company does. Bring brochures or samples that help demonstrate what you offer. Having materials ready allows you to share information about your services when opportunities arise.
3. Make sure to balance scheduled event activities with free time
Don't get so caught up rushing between sessions that you miss chances to network organically. Allot time to wander the travel expo hall, chat with people between presentations, or socialize during receptions. You never know what connections you can make during downtime conversations.
4. Follow up promptly after the event
While conversations are fresh, send personalized emails to new contacts to solidify relationships. Share links to resources discussed or follow up about possible ways to work together. Maintaining contacts after travel seminars is vital to realizing the full business benefits of attending.
And that wraps up our preview of 15 must-experience business travel events in 2025. With the right goals in mind and a prepared speech, you can maximize your event ROI, increase your brand recognition, and expand your business.
COAX roadmap for 2025
Travel technology is our passion at COAX. We upgrade legacy systems and develop new solutions aligned with the latest travel trends. Whether it’s integrating GDS systems or channel manager APIs or providing full-fledged travel website development and design, we make client visions a reality while considering current infrastructure needs.
Take a look at the COAX case study on partnering with a global travel platform. People often lose money when travel plans change. We created Re:Plan to solve this problem. It lets sellers easily relist non-refundable reservations, while users can search hotels and book new stays. COAX handled complex data integration so the marketplace could unify information from various hotel systems.
Re:Plan interface
Another example is custom CRM development for a bus tour agency with growing operations. We used React, Ruby, and Python to build a platform integrating all aspects of the business. Now, our clients can easily connect to suppliers, while tour guides, drivers, and travelers access everything they need in one spot.
Bus tour agency interface
And that’s not it! Our recent achievement is Driven Connect – the booking service for corporate transportation in the UK. The platform leverages a quote request system to compare offers from different providers, subscription plans, user roles with personalized views, route planning, and emissions tracking module.
This solution makes it easier for organizations to hire transport, gives transport companies better tools to manage their business, and supports the industry's shift towards sustainability.
How are we keeping track of the industry trends and standards to stay ahead of the curve?
One of the ways we continue to surpass our clients' expectations is by attending travel-related events. We always appreciate the energy of in-person communication. Visiting CEATEC in Tokyo and WTM London two years in a row gave us insights into the future of travel technology, sustainability, and customer experience. So, we plan to participate in WTM London in 2025, too.
COAX invites all interested parties to connect at these travel events or anytime to brainstorm how we can assist through software development. Let’s keep in touch to foster productive travel partnerships in 2025!
