How to build a product marketing strategy

As a business owner, you've put in significant effort (and money) into creating a great product only to see customers scroll by without a second glance. This guide helps you develop a product marketing strategy that takes your brilliant product and makes it a "can't resist" solution for your target market.

WTM London 2023: a resounding success in shaping the future of travel

Discover how COAX, a leading technology company in the field of travel software developemnt, made a significant impact at the prestigious WTM Conference held in London.

Where leaders meet and greet: Top 15 business travel events in 2025

Looking for top business travel events in 2025 for networking and learning? This article shares 15 must-attend travel conferences and trade shows.

What’s wrong with vibe coding? Answered by the COAX team

"Just give in to the vibes" — the latest coding trend promises to turn anyone into a developer overnight. But what happens when AI writes your software? This guide reveals how vibe coding is making tech creation easy and fast — but introducing risks. See real examples of non-programmers building functional apps in hours alongside our COAX team experts warning about security gaps and maintenance nightmares. Discover when to embrace the vibe and when to stick to traditional coding.

Unlock unbelievable savings: get discovery service at a jaw-dropping 40% discount!

Unlock the potential of your projects with COAX's Black Friday Promo! Save 40% on our expert Discovery Phase Service - limited time offer. Don't miss out!

Best eCommerce events to visit in Europe this year

Discover the top eCommerce events in Europe this year. Stay ahead with insights, networking, and trends. Elevate your business at the best gatherings.

The importance of IT maintenance and support

With data breaches costing an average of $4.88 million in 2024 and 60% stemming from ignored patches, neglected IT maintenance is potentially devastating for your business. Discover how strategic IT support reduces risks and future-proofs your infrastructure. Read this essential guide to learn why scheduled and reactive maintenance are crucial, how to implement a robust security protocol, and why partnering with the right IT provider might be the most important business decision you'll make this year.

Test strategy vs test plan: Differences and best practices

Stop guessing and start testing with confidence! This article breaks down the critical differences between a testing strategy and a test plan. Learn how to create a structured approach to software quality that not only prevents bugs but also empowers your team to deliver exceptional user experiences.

6 travel technology trends that will shape tourism in 2025

Explore the transformative travel trends, from AI-powered itineraries and sustainable eco-travel to innovative smart luggage, reshaping how we experience our journeys.

COAX is heading to Stockholm Fintech Week 2024

Join COAX at Stockholm Fintech Week 2024 for cutting-edge insights, networking, and a showcase of our latest fintech innovations and expertise.

2025 Retail technology trends: Retail analytics & more

Explore the evolving retail landscape with our in-depth analysis. From AI-driven personalized shopping to transparent supply chains. Discover how these trends are reshaping consumer experiences in fashion and beyond.

QA team structure: Understanding QA roles and responsibilities

Companies with well-structured QA processes deploy code 200x more frequently and retain users significantly better than those without (a great win considering that 67% of users ditch digital products due to poor experiences). In this guide, we are exploring everything from the differences between manual and automation testing to the specific roles that make up a dream team. We'll walk you through the tools, best practices, and insider strategies that top companies use to ensure their products will find, keep, and grow their devoted user base.

6 lessons learned from product discovery mistakes with Hosty

42% of startups fail due to misreading market demand, and 70% of product development projects fail during the development stage. These numbers show the vital role of thorough product exploration in preventing costly mistakes and ensuring product-market fit. Read our own story of challenges and lessons learned with our product, Hosty, and find our guides and conclusions on how to avoid the typical product discovery mistakes.

Payment gateway integration guide: Payment APIs compared

Need to handle online payments but feeling overwhelmed? In this guide, we'll walk you through everything you need to know about payment gateways – from what they are and how they work, to comparing popular options like PayPal, Stripe, and Square (and more!). Whether you're launching a new online business or upgrading your existing setup, we'll help you pick the perfect solution to keep your checkout smooth and your customers happy. Let's dive in and make sense of online payments together!

Meet COAX at the WTM 2024 business travel show

Hey, we're heading to the World Travel Market in London and we can't wait! As one of 40,000 travel pros from 184 countries, we're excited to show off our skills, meet important connections and gain invaluable insights! This year's WTM agenda is jam-packed with can't-miss sessions, so read on to find out where to spot us.If you need help leveling up your travel tech, come chat with us at WMT 2024!

LLM integration guide: Paid & free LLM API comparison

Want to add AI superpowers to your projects without spending your every cent on it? From free ChatGPT alternatives to premium solutions, we've got the ultimate guide to language model integration that won't make your head spin! We'll show you the best free and paid AI models available right now, walk you through simple ways to integrate AI into your projects, give you real cost comparisons (including the totally free stuff!), and share expert tips for choosing the right solution for your needs.

Security reporting: How to write a security status report

Security often takes a backseat to feature delivery — yet 84% of codebases contain at least one vulnerability. Recent breaches, like AT&T's 2024 incident costing over $4.88 million, show the devastating impact of poor security monitoring. This guide walks you through creating effective security status reports, helping you identify vulnerabilities before they become problems. Learn the essential components of security reporting, understand the types of security reports, and discover how to combine automated tools with human expertise.

Agile UAT checklist: How to conduct user acceptance testing

When software launches go wrong, it's often because teams prioritize deadlines over thorough validation, leading to financial and reputational losses. This guide to user acceptance testing (UAT) provides the framework you need to avoid such disasters. You'll discover steps to validate your product with actual users and avoid common pitfalls.

Guide to EAA 2025 compliance: Web accessibility explained

Think your business can avoid the demand to be EAA compliant? 2025 requirements are expanding the industries, and we’re almost sure you’re on the list too. The stakes are high: With over 400 million Europeans living with disabilities that can be your new market, and potential fines reaching €200,000, accessibility isn't optional anymore. Pretty large numbers, don’t you think? Read this guide to understand what EAA 2025 is preparing for you, how to get armed with a good practical understanding (and some tech help), and what areas to focus on.

Innovating at the forefront: COAX Software's game-changing presence at FinTech Connect

Explore COAX Software's groundbreaking participation at FinTech Connect. Discover insights into the future of fintech, the significance of the discovery phase in product development, and COAX Software's role in shaping financial technology innovation.

Face recognition apps: How technology sees us

Discover the face recognition technology. Explore the history, mechanisms of work, benefits and challenges shaping this innovative field.

eCommerce tech trends 2024 to watch

Explore the key eCommerce trends shaping the online retail landscape. From AI-driven personalization to environmental sustainability, this article offers an in-depth look at the technologies and strategies that will define the future of eCommerce.

COAX team took 2nd place at the CASSINI Hackathon

Our brilliant engineers just crushed it at a European Space Hackathon! COAX's team developed "Vidar Sense," a groundbreaking technology that can detect and classify objects in real time, all while ensuring data security. Want to hear how they went from an idea to second place in a competitive tech challenge? Here’s everything about the exciting CASSINI Hackathon and why our team did so well (some insider things are exposed here!).

COAX visited Tech Show London and UK-Ukraine Tech Forum

COAX at Tech Show London & UK-Ukraine Tech Forum. Discover how we share our expertise in software development and future IT trends.

COAX Software takes the stage at CEATEC conference in Japan

Discover how COAX Software is making waves at the CEATEC-23 Conference in Japan, showcasing cutting-edge technology and innovation. Stay tuned for the latest updates and insights from this dynamic event.

COAX to showcase innovative travel solutions at WTM’23

Discover COAX's cutting-edge solutions for the travel and tourism industry at WTM London 2023. Join us for live demos, networking, and thought leadership sessions. Stay updated with our insights and experiences throughout the event.

COAX recognized as the top digital transformation company in 2024

COAX is going to GITEX Europe 2025

Join COAX at GITEX 2025 in Berlin, a premier tech event showcasing tech trends and industry innovations. Meet our team, discuss custom software development, and discover how we can help your business innovate. Join us at Stand #H5.2-B80 to explore AI, cloud, retail tech, and mobility solutions with our experts.

COAX receives industry recognition: Clutch names us the Top Webflow Development Firm of 2023

Discover how COAX secured the prestigious Clutch Webflow Development Firm Award and why we are at the forefront of web development. Learn about our commitment to innovation, client success, and ethical practices as we continue to redefine the possibilities of web development.

The UK-Ukraine TechBridge: boating innovation and technology growth in 2024

Learn how COAX collaborates with the UK-Ukraine TechBridge program, fostering ties between the British and Ukrainian tech sectors.

Latest news: COAX joined the TechUK trade association

What’s new with us? COAX has just become a member of TechUK, the leading association for the UK's technology industry. Curious to know why we are so happy about it, how we will collaborate, and what perks this partnership brings to us and the European tech world? Read on!

COAX is going to TRANSFORM show on March 2025

Join COAX at TRANSFORM 2025 – where digital innovation meets real-world expertise! Our team is thrilled to participate in this premier digital transformation event in Berlin on March 19-20. Stop by to discuss the latest AI Act regulations, discover our award-winning solutions, and explore how our expertise in web development and machine learning can address your unique challenges.

COAX awarded as the Top Clutch Bubble Development Firm in 2023

COAX is proud to be named the top Clutch Bubble Development Firm, a testament to our unwavering commitment to delivering exceptional software solutions. Discover how our talented team, cutting-edge technology, and client-focused approach set us apart in the industry.

CEO of COAX attended E-commerce Berlin Expo 2025

COAX CEO Sergii Khmelovskyi is back from Ecommerce Expo Berlin! We’re still buzzing from an incredible experience that he shared from Ecommerce Berlin Expo 2025. From the insider AI discussions to connected retail innovations, this year’s event was packed with insights, networking, and the brightest minds in digital commerce.

14 years of excellence: Q&A with COAX founders

Explore 14 years of COAX's journey with our founders. Discover the challenges, inspirations, and triumphs that shaped us through these years.

Building a website with React.js: Everything you should know

Give your product a boost with React.js, a top web development tool. This article explains why use React for websites and web apps.

Best carbon offset companies and projects

From your daily routine to your business operations, everything leaves a carbon footprint. Carbon offsetting helps balance the scales, but here’s the question: how do you choose the right carbon offset provider, the program to join, and the project to invest in? COAX is here to guide you through the complexities of carbon offsetting — and make them so easy you will go straight to planting the trees in Peru. Oh well, not literally. But whether you're an individual or a business owner, in the US, UK, or EU, we've got you covered with a detailed breakdown of the best carbon offset companies and projects, their costs, and nuances.