We're still excited after visiting E-commerce Berlin Expo, one of Europe's leading digital commerce events. We visit various business and tech events regularly, and this one is always one of the most valuable ecommerce trade shows. This event brings together the brightest minds and most innovative companies in digital retail, and we couldn't be more excited to attend it this year.
What is Ecommerce Expo Berlin all about?
E-commerce Berlin Expo is Europe's leading digital commerce event that brings together the brightest minds and most innovative companies in the online retail space. As one of Europe's most significant e-commerce trade shows, the event keeps standing as a gathering hub for industry advancement and professional growth in digital retail.
This event attracts a diverse range of professionals:
E-commerce managers and directors
Digital marketing specialists
Technology providers
Logistics experts
Platform developers
Retailers looking to enhance their online presence
Brands seeking to optimize their digital strategies
This trade show creates a vibrant atmosphere where professionals connect, learn, and discover new solutions to drive their online businesses forward. From established giants to innovative startups, the expo provides a comprehensive view of the current ecommerce world.
Exciting opportunities at Ecommerce Expo 2025
The most recent E Commerce Berlin Expo was held at Messe Berlin on February 17-18, 2025. This event attracted an impressive 14,000+ visitors and featured 340 forward-thinking exhibitors from across the global e-commerce landscape. The 2025 edition marked the Expo's 10th anniversary, showcasing a decade of driving innovation and connection in e-commerce.
What made the E-commerce Berlin Expo special in 2025?
150+ industry-leading speakers sharing insights and expertise.
50 masterclasses covering the latest e-commerce strategies and technologies.
Networking opportunities with decision-makers from major brands like Sony, Alibaba, Klaviyo, and Amazon Freight.
Interactive exhibitions showcasing the hottest innovations in online retail.
Knowledge-sharing sessions on emerging trends and best practices.
And wait till you hear about the program and the speakers who shared their wisdom! Well, why wait — we will share it right now.
Topics and experts that defined the ecommerce trade show in 2025
Reflecting back, the ecommerce trade show held in Berlin in 2024 proved to be exciting and insightful! We had the pleasure of meeting several influential industry leaders at these events, including Robert Hoyzer, Associate Vice President Sales at Idealo, and Sandra Baumgartner, Marketing & Content Manager at Incert eTourismus, who brought her optimistic expertise in tourism, marketing, and communication to the discussions.
The 2025 Expo took things to the next level with an impressive program focused on innovation and emerging trends. Distinguished ecommerce tradeshow speakers also shared valuable insights on the evolving e-commerce ecosystems:
Sandra Pfeifer, Data & Measurement Lead at Google, delivered a compelling presentation on data-driven strategies reshaping how businesses approach customer insights and decision-making.
AIdominated the talks at the E-commerce Berlin Expo 2025, taking center stage as the technology continues to change. Friederike Lumbroso-Baumgartner, General Manager of DACH, provided perspectives on implementing AI solutions that deliver great results.
One of the most talked-about panel discussions featured Meta's Volker Harbrecht, OTTO's Jörg Heinemann, Glambou's Philipp Engelmann, and ex-Nespresso's Veronica Demschik, who explored AI's potential in ecommerce. They cut through the hype to examine what works and advised on integrating AI into existing operations.
Attendees also benefited from Kolja Oswald, Regional Sales Manager at Voyado, who presented an insightful keynote on how Lakrids by Bülow is revolutionizing customer loyalty through unified commerce strategies.
Sustainability was another bright star topic of the conference, which especially impressed our CEO (as he shared with us, and we will elaborate on it soon).
The expo once again proved why it's considered a must-attend ecommerce tradeshow for anyone looking to stay ahead of industry trends. With its combination of thought leadership, networking opportunities, and hands-on learning experiences, the event continues to elevate global ecommerce standards.
COAX CEO’s impressions on visiting the Berlin exhibitions
Nobody was better positioned to spot the most valuable trends than our CEO, Sergii Khmelovskyi. He returned from the Ecommerce Expo energized and full of actionable insights. While AI was a central theme, he particularly valued Michael Türk's pragmatic perspective that AI should enhance already functional customer experiences rather than attempting to fix broken systems.
Serge anticipated the valuable viewpoints of this event, and highlighted three critical industry trends: the necessity of sustainable packaging, the growing strategic value of fulfillment outsourcing, and the power of AI-driven personalization to strengthen brand-customer relationships. This goes along with our values, and this also gained us some like-minded connections.
Meet COAX team at other events this year
We don’t just carry our backpacks to these events — we bring valuable knowledge. At COAX, we build powerful e-commerce solutions that help businesses thrive. Our experienced ecommerce development team creates custom online stores that stand out — whether you need a site built from scratch, a Webflow solution, or your existing platform modernized.
Missed us at E Commerce Berlin Expo in 2025? Meet us at other retail or business travel events this year! We’ll be happy to consult you at the TRANSFORM 2025 or simply share a cup of coffee. Get in touch for more information using the contact form.
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