Meet COAX at the WTM 2024 business travel show

COAX is heading to World Travel Market 2024! We're joining 40,000 travel professionals from 184 countries at this notable industry event. Our team is excited to be part of this global gathering where the future of travel takes shape. This event, travel industry knowledge pool, and networking opportunities — we can barely wait to start.

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WTM 2024: Historic place of travel excellence

Dating back to 1980, WTM has become a sparking example of the travel shows UK sets to rewrite the whole industry direction. Now, it runs major events across four continents — prominent in Europe, Arabia, Latin America, and Africa.

The show brings travel professionals together to shape the industry's future, focusing on new ideas, sustainability, and building partnerships. They aim to reach zero emissions by 2040. What's unique about WMT is that everyone — from new graduates to government officials — can share and learn equally. The show hosts major UK travel events and creates over $7 billion in business deals each year.

As to WMT dates and location, this year's show runs November 5-7, 2024, at London's WMT ExCeL center. It promises to be an exciting event full of new ideas and opportunities.

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Why this year's WTM London 2024 is unmissable

The number of unique events is so wide in this travel show, that they needed a way to categorize it into diverse tracks. And the important, game-changing nature of these tracks is what caught COAX’s attention in the first place. Just look at some of these treasure-packed event groups.

• Technology track offers 15 helpful sessions. Don't miss "The Frictionless Future of Travel" and talks on AI, AR, and VR.
• Marketing track with 16 sessions — for us, it’s all about the Marketing Summit with in-depth discussions on digital transformation and customer engagement strategies.
• The sustainability track, offering as many as 12 sessions, explores "The Journey to Net Positive Tourism" and eco-friendly practices.
• DEAI track with 13 sessions presents The Diversity, Equity, Accessibility & Inclusion Summit and highlights how travel is becoming more inclusive and accessible.
• Travel trends track is what we’re eager for. There will be 8 sessions to get ahead of emerging trends. It covers important topics like "Planning in a Changing World" and "Entertainment & Leisure Travel."
• Geo-economics track guides you through 6 sessions to understand the global travel landscape through expert-led panel discussions and presentations.
• And last but not least, the 5 sessions of the networking track. We can’t wait for a chance to participate in this priceless pool of minds!

So yes, this British travel and tourism show promises enlightening in all forms and directions. And what made our decision to participate final is who’s going to present these ideas.

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Who’s going to be there: WTM exhibitor list

This year's exhibitor lineup includes global tourism representatives with a lot to share about the current state and future outlines for the travel industry. Here are some names:

• NEOM, Saudi Arabia's tourism project, protects nature while building five unique districts.
• Barbados Tourism promotes luxury travel and business solutions.
• China Tourism features new visa-free travel and payment services.
• Experience Abu Dhabi showcases luxury hotels and desert adventures.
• Frankfurt Tourism highlights business travel and city experiences.
• Kos Island: New exhibitor offering luxury stays and historic sites.
• Visit Britain presents cultural sites and eco-tourism at this key UK travel show.
• Thailand Tourism focuses on wellness and digital innovations.
• Arabian Travel Market promotes Dubai's luxury tourism and business travel options.
• Israel Tourism offers unique local food, wine, and cultural experiences.
• Cyprus Tourism features hotels and local hospitality at this major travel event.

So many experts to listen to! So what is our agenda on these eventful days in London?

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Where to find us at one of the coolest UK travel shows?

What are we planning to do at WTM 2024? Here’s what’s definitely on our agenda, apart from soaking in the wisdom with the air of the WMT ExCeL London grounds.

On November 5, don't miss us at the "Technology Summit — The Frictionless Future of Travel" in the Purple Theatre. We’re also planning to see the "Discover New Tech in Travel" demonstration, exploring AR, VR, and AI applications in business travel. And of course, we're excited about the "User Experience and the Value of Loyalty" session.

Day 2, November 6, is going to be packed too. We're planning to participate in key panel discussions about:

• Sustainable business travel solutions
• Digital transformation in the travel industry
• New payment technologies and trust-building in travel.

So, anywhere near the WTM Responsible Tourism programme and Trust and Payments

In the Purple Theatre — catch us there.

And Day 3 is like the frosting. We can’t miss the insights of The Next Five Years in Travel and Tourism programme in Orange Theatre, and take an insider look into the future trends of the Next-Gen Loyalty: What Do the Travellers of the Future Want summit. 

We'll be there to learn, network, and take lots of notes throughout the London travel forum.

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What we bring to WTM 2024

Now, you might be wondering — what exactly are we bringing to this greatest business travel show 2024? Well, we've got a proven travel solutions development expertise to showcase, leverage, and share with the industry. We'll be happy to chat about custom booking systems that make sense for businesses, building user-friendly interfaces that travelers love to use, and making data work with practical analytics. And much more — we’re surely find a common topic!

One story we're particularly proud to share is our work with Driven Connect, where we transformed coach and minibus hiring across the UK. What makes this project special? We created a sophisticated system that handles quote requests, subscription plans, and even tracks carbon emissions (something we know WTM attendees will be keen to hear about!).

So if you're stopping by our spot at WTM, come and chat with Khrystyna Chebanenko about how we can turn a bold vision into a bright reality. After all, that's what we're here for — turning complex travel challenges into smooth, user-friendly solutions.

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Let’s explore how our software development services can empower your business at WTM London 2024.