October 14, 2025

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Serge Khmelovskyi

CEO, Co-Founder COAX Software

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Logistics

A secret to 5-star guest service: How to develop a concierge app

What is a concierge app?

The market for hotel concierge software is living up to a great market potential, projected to grow to USD 3.5 billion by 2033. For businesses, it’s caused by a rising demand for a better experience for guests and the convenient automation that improves operations. Moreover, having a personalized app that knows guests’ needs gives you a clear competitive advantage. Plus, post-COVID, contactless technology has been as vital as ever.

In this article, we’ll break down the key workflows and technical basics of this software, define its main types and features, and create a roadmap for you to build one.

What is a concierge app?

A hotel concierge app is a mobile app that acts as a digital assistant for guests and provides individualized services and information to improve their stay experience. They are intended to make access to hotel services and information easier. To do it, such apps inform on hotel amenities, give local recommendations, allow users to order room service, provide booking assistance, and offer other types of support from a device on the go. 

Concierge apps strive to replicate the traditional personalized assistance of human hotel concierges, as they tailor communications to the patterns of every guest, and apply digital accessibility to save guests' time and cover any need, as diverse as they can be.

Tan et al.'s research suggests that compatibility with the communicative needs of a guest is one of the most important factors of your virtual concierge’s success. When your app is consistent with guests' past behaviours and preferences, your guests use gladly use it, and you profit from additional amenities and partner programs - truly, a win-win situation.

Why hotels need this technology

In 2025, it’s practically impossible to run a successful business without digitalization. Hospitality isn’t a conclusion - here are some important reasons why your hotel needs a concierge app:

  • Your guests need support at any time and place - in their room or out at local attractions. They might need transportation or information about medical services at 2 A.M., when your staff isn’t there to help. Mobile technology is a great answer to this.
  • Your hotel is a new territory, and your guests want to know it well. Guests report 68% higher satisfaction with their visit when they receive complete orientation information about the hotel’s amenities and services, together with the nearby facilities they can visit. This also contributes to the hotel's reputation and repeat business.
  • Mobile concierge apps provide easy check-ins and check-outs, which is crucial, as for most hotels, the wait time at the front desk is too long, with some properties taking longer than 15 minutes to get a visitor checked-in. Digital check-in has the potential to cut time to 30 seconds or under per guest, and frees your staff from extra paperwork.
  • In order to boost your revenue, concierge platforms identify and capture revenue opportunities by doing personalized outreach to guests, based on their preferences. These systems also allow guests to book add-ons, such as restaurant reservations and spa appointments, directly leading to increased hotel up-selling revenues.
  • Hotels need direct communication channels, and when a manual notification system is in place, guests have to wait an average of 7 to 12 minutes to reach hotel staff. Hotel concierge software allows them to communicate issues and receive real-time servicers, special offers and stay information without delay.
  • Some guests require support regarding the accessibility in hotels or help with navigation. Concierge apps provide much needed wayfinding assistance if they use wheelchairs, provide a way to use voice commands instead of typing (in case of vision disabilities), and assist with requests without human contact, great for people with cognitive issues or social anxiety.
  • Hotels need to collect guest feedback as formally as feasible, as it provides insight to identify the blind spots for your service to improve their stay experience, and apps do a great job of requesting their reviews. Research from Harvard Business Review shows that customers who had the best experiences spend 140% more, boosting your revenue.
benefits of concierge software

As you see, there is a clear background for your need to adopt this technology. Now let’s review the benefits these needs translate into.

Benefits of concierge software

There is nothing better for your guests than to have a personal buddy helper in their pocket, and also nothing better for your bottom line than to have this buddy cover all the manual processes and have that buddy increase your income. Here are the benefits you get:

  • Concierge software allows guests to independently control their experience with self-service options that remove the need for the staff at your hotel to be available. This autonomy provides a sense of control that today's travelers desire.
  • Concierge service apps help remove barriers between guests and the hotel, using instant messaging for communication. This allows your staff to address problems in real-time, rather than waiting for phone calls or in-person visits from the guest.
  • Most inquiries and requests are repetitive, and by automating these, hotels can use human resources for escalation, and more importantly, for building relationships and showcasing their expertise with more complex needs of the guest. This reallocation of resources will only lead to greater staff productivity and service delivery.
  • Digital concierge systems cut the reliance on extra front desk staff during busy seasons. Hotels can achieve better service levels while reducing operational costs, which correlates directly to profit margins.
  • Concierge software generates comprehensive analytics on guest preferences, service usage patterns, and satisfaction metrics to inform and guide strategic decisions. You can harness this data to create marketing initiatives and loyalty programs.
  • Concierge platforms report on guests’ spending trends and service demand, allowing hotels to maximize revenue through dynamic hotel price optimization based on actual data. It gives properties the ability to strategically price room rates and ancillary services.

To get these substantial advantages that mobile concierge apps offer to you, you’ll have to understand the internal workings of these systems.

How a concierge app works

From a technical standpoint, hotel concierge software is a multi-tiered architecture that includes:

  • User interface frontend.
  • Business logic.
  • Data storage and access.
  • Third-party service integrations. 

Morosan and DeFranco discovered that a well-rounded architecture of hotel app design must blend a personalization strategy with a measure to protect privacy. Involvement emerges as the single best predictor of user intentions.

The system architecture follows a path that assembles guest-facing mobile frontends and management dashboards on the backend for hotel staff. This allows a specific workflow:

  • A guest or client launches the app interface and makes a request for a service (it can be a dining reservation, transportation, local recommendations, or business conference room booking if it’s a part of a B2B travel app). The app gathers user preferences and translates those into a form for the service request.
  • The system takes the user's request and routes it to the appropriate service provider, vendor, or hotel personnel for consideration and fulfilment. The vendor reviews the request, determines what is needed, and what options are available. 
  • Customers see the options presented and select what they want to book. Once the booking is confirmed the mobile concierge will process the payment and return a confirmation to the user for the booked service.
  • Booked services are performed in accordance with their specifications, with the app providing updates and notifications. Users receive confirmations on bookings and anything else related to the service.
  • Once the service is completed, the app lets users give ratings and comments about their experience. This feedback will be gathered and stored for assessing service quality.
  • Then the system analyzes all feedback, and uses all of this data to improve future services. The machine learning algorithms create recommendations for future user requests based on this data.
hotel concierge app

As robust as the internal architecture can be, such functionality wouldn’t be possible without external connections.

Integrations 

Concierge solutions may be connected with a great variety of supplier services for add-on booking, but the primary channels for you to integrate are still within your business ecosystem.

  • Concierge apps integrate directly with hotel PMS platforms through their APIs. Allowing apps to access real-time room availability, reservations, and guest profiles, this integration fastens check-in/check-out, requests for hotel-related services, and in-app recording of any services for the app to bill. 
  • CRM integrations allow the concierge application to access booking history, preferences, and loyalty program status, enabling personalized and tailored service delivery. The system allows for a consistent customer profile and synced customer feed, service usage details, and guest engagement with hotel brands across various touchpoints.
  • Directly connecting POS allows for direct real-time purchase processing within the concierge app. A POS helps the app update statuses without delay, provides accurate billing, and streamlines payment processing, as well as syncs transaction records across all hotel revenue centers.

These are the main connection points for your software. However, not all the apps for concierge services are created in the same way: there are different kinds of them.

Types

According to the primary functions, there are several distinct types of concierge apps. Of course, there are also hybrid subtypes and all-in-one solutions, but the following cover the most widespread needs in hotels.

Front desk

Front-desk concierge mobile apps are the digital versions of the same responsibilities your front desk staff perform. With front-desk concierges, guests access many important services. According to Shin et al., such applications use front desk technologies that permit hotel staff to access all available information regarding the customer and collect data to provide the services more efficiently and with less time/resources. In short, it’s the digital way to provide the traditional services and experiences in a faster, contactless way, with no queues and hassle.

There are some specific functions that front desk concierge software performs:

  • Digital check-in and check-out services.
  • Room service ordering & management.
  • Reserving restaurant tables.
  • SPA appointment booking.
  • Concierge service requests.
  • Booking for entertainment & excursions.
  • Guest service communication.
  • Bill/account management & payment processing.
  • Room preference & customizations.
  • Service history analytics.

Some integrations are prone to this type of app. They generally include property management systems (PMS), customer relationship management (CRM) systems, payment gateways, and many other third-party integrations. Within these two-way integrations, data updates & syncs immediately, at all touch points, for better operational performance.

Travel assistant

Travel assistant concierge apps are essentially a complete digital helper that enhances the experience by providing personalized trip planning and recommendations. These applications often employ the latest technology that incorporates AI data processing, machine learning algorithms, natural language understanding, and cloud computing systems to show customized travel options and proposals based on user preferences, budgets, and travel behavior, as described in the research by Deshmukh et al.

This research describes an example of the Smart Travel Companion, built with React Native, which illustrates how integrating AI with Firestore databases can build interactive travel applications for generating complex itineraries and managing travel in real-time.

The features of such apps can be very diverse:

  • AI trip planning and itinerary generation.
  • Booking and managing flights.
  • Booking accommodations.
  • Recommendations and booking restaurant reservations.
  • Movie and sightseeing tour.
  • Discovering local attractions.
  • Budget-based travel options.
  • Making real-time changes to itineraries.
  • Receiving recommendations based on location.
  • Managing documents related to travel.
  • Weather and transportation updates.
  • Coordinating group travel. 

Travel assistant apps can also integrate with multiple external APIs, including airline and accommodation booking systems, restaurant APIs, mapping/geo-location APIs, weather APIs, and local attraction providers. The integrations allow travelers to plan a trip around real-time data, including availability and pricing, and real-time location and geo-based travel services.

Leisure apps

Leisure concierge solutions have the objective of improving users' experiences by providing personalized recommendations and frictionless booking experiences for entertainment, dining, and other types of activities. Such apps provide a personalized concierge service using the guest’s preference data and behavioral analytics to provide tailored recommendations for movies, concerts, restaurants, travel experiences, and other leisure. The convenience is in the booking features to help users with leisure planning activities, as stated by Elsayed & Abed

Apart from the personalized suggestions and booking functionality, such apps provide notifications and a newsfeed for leisure and lifestyle content, may provide shopping recommendations for local brands and craft stores, and provide the ability for social sharing. Another useful feature might be an additional budgeting function for leisure expenses that helps guests track their spending during vacations and trips.

Integration capabilities for leisure concierge applications are generally based on the APIs for entertainment and dining venues, ticketing systems, payment gateways, APIs for social media networks, and location services. This simplifies leisure planning and connects consumers with multiple service providers.

Conference management apps

Conference management applications are digital tools that allow complete event management and improvement of the attendee experience with intelligent concierge features. As Yamin et al. define, such solutions provide event organizers with tools to help with complex logistics. They also give attendees the ability to create their itinerary, network, and receive an AI-enabled mobile concierge service to help with conference-related tasks. 

Conference management systems today come with robust features:

  • Personalized conference itinerary and scheduling.
  • AI-enabled chatbots for attendees to use for assistance and RSV pay.
  • Ability to communicate real-time updates, announcements.
  • Networking opportunities and attendee communication.
  • Interactive venue mapping and navigation.
  • Access to speaker biography and session information.
  • Paper submissions and peer-review management.
  • Online registration and payment.
  • Live streaming and virtual conference.
  • Exhibitor directory and sponsor information.
  • Session feedback and rating.
  • Multi-language support.

Conference management apps can integrate with various platforms, including academic databases, payment processors, streaming services, email marketing services, and social networking services. These integrations help streamline event management through fast submission of papers, coordination of review processes, registration, and payments.

Features

As you may already have noticed, some of the features in the different types of concierge apps overlap. Let’s review the key functionalities that are offered by the majority of the technology of this kind.

Room service ordering

This feature has a lot of advantages. Firstly, it provides convenience, personalization, and contactless options to end up with satisfied customers and better reviews for your hotel. Additionally, it gives guests a streamlined messaging feature to communicate with hotel staff on any request or inquiry and allows you to upsell and develop customized promotions based on guest habits.

Here’s the typical workflow of how it happens:

  • Guests find a digital menu inside the app where they can browse items, view descriptions, and see the pricing.
  • They easily select the item they wish to order and customize it (for dietary restrictions if it’s meals delivery, or allergy requirements for cleaning supplies).
  • Orders go directly to the kitchen and staff, meaning fewer manual processes and errors. 
  • Guests are kept informed of any status notifications that indicate the progress of their order from prep to delivery.
  • Guests can pay for their order directly within the app, frequently with room charges or other simple payment types.
Room service ordering

To illustrate this workflow, let’s review the Intelity platform’s Mobile App and Smart-Room Tablet technology, called Dining on Demand. Guests place orders in a few clicks only, select a delivery time or date, being able to enjoy relaxing evenings in. Some of the better features include automated requests for service delivery, following order status, tracking request fulfillment time, and data analytics preparation to help with business decisions.

Check-in/check-out

Registering your guests in and out is a pressing workload on your staff. Automating these repetitive tasks enables your employees to focus on higher-value guest interactions. Besides, this functionality provides guests with a frictionless and personalized experience, driving repeat visits and service promotion capabilities.

There is a certain way to provide such functionality for your guests. They access it through their smartphone to check in, or may provide the required information and preferences, and may select room upgrades and/or other items or services. Upon successful check-in, the guests receive a mobile key to enter their guestroom, and can further use the app for requests and service orders. 

virtual check in

This level of automation can be achieved by certain integrations:

  • Concierge apps communicate with the hotel's PMS to retrieve guest reservation data and other information.
  • Guests receive a link sent via text or email to complete check-in tasks, including contact information, ID scanning, and payment.
  • After completing the check-in tasks, guests can receive digital keys, mobile keys, or codes to pick up a physical key, allowing for a seamless arrival experience.
  • The integration provides automatic data handling for many processes, reducing time spent on manual data entry and allowing the hotel to provide personalized attention to the guest experience.
  • Guests can complete the checkout experience through the app digitally.

Operto’s hotel concierge software illustrates this ability beautifully. Its check-in functionality offers mobile keys for entry via your smartphone, access codes that are automatically generated for access control, and remote lock and unlock for great flexibility. Besides, two-factor authentication and security chips give guests an ease of mind - they don’t have to worry about their safety when resting in their hotel rooms.

Multilingual support

Your human staff may be extremely talented. They might know several languages, be communicative, and helpful. However, will they cover every language need of every guest? Doubtfully. To solve this issue, multilingual concierge apps come in handy. The integrated translation features for both text and voice are enabled by such technology:

  • Many platforms are powered by AI and natural language conversation processing in real-time.
  • Guests are able to use the app messaging features to interact with staff, and the app automatically translates/keeps track of all of the messages.
  • Multilingual support is delivered through branded apps for immediate and direct communications, web-based portals accessible via QR codes, and chatbots that offer 24/7 multilingual voice assistance.
  • All translation happens during the conversation in real-time, erasing any barriers to communication between the guests and the staff.

With this functionality, you can serve international guests without multilingual staff, eventually expanding your reach. For instance, Kotozna boosts satisfaction with a guest-centric intelligent AI Chatbot that supports 50+ languages and delivers seamless, on-brand responses. Their system includes lifelike multilingual digital avatars leveraging speech-to-text and text-to-speech technologies, smart local recommendations to provide visitors with accurate responses, and analytics dashboards where you can see actionable insights into guest behaviours.

Multilingual support

Payment processing

Concierge applications allow for payments to be made by allowing for secured payment gateways that enable hotel bookings, healthcare bills, travel arrangements, and luxury lifestyle services to be paid for directly through the app.

How does it work? After the guest selects a service or purchase, the app will initiate a checkout process, which may or may not show a payment screen, or sometimes it will just link to an external payment webpage. The application needs to get the payment information to the payment gateway securely using an API. The payment gateway takes care of processing the transaction by verifying the user's payment method (e.g., credit card or digital wallets).

There are some requirements for this to be completed successfully:

  • Secure gateways are PCI DSS compliant.
  • In-app payment processing for orders and bookings.
  • Multiple payment methods for user option.
  • Payment histories and online order tracking.
  • Integration with third-party payment gateways (i.e., Stripe, PayPal).
  • Digital wallet acceptance.
  • Real-time payment confirmations.
concierge app

Payment integration connects third-party systems for processing payments using common API protocols, allowing for secure and fast transaction processing between the app, payment gateway, and backend systems. 

Loyalty programs

Giving your guests a way to feel valued always pays off. Within a concierge app, customers may achieve loyalty benchmarks with unique activities. Later, these points can be turned into savings and needed products and services, after the customer completes their action.

A great example of a luxury concierge app with an efficient loyalty program is the mobile solution by Marriott Bonvoy. Members in the program sign up at no cost using basic information and immediately obtain access to an account dashboard with points, benefits, and account history. The platform allows only members to access the discounted room rates and book for all of their more than 8,700 properties worldwide. The app also allows members to create wish lists. 

mobile concierge app

On eligible purchases, members earn Bonvoy Points and progress through five elite tiers. Room upgrades are exclusively for elite members and are enhanced based on the site's current status level. Although it may seem overwhelming at first glance, it is an entire structure with a self-reinforcing design that rewards consumers for increasing loyalty engagement.

How to develop a concierge app

A guest concierge app has some specific nuances, and you should consider them when developing such a solution. Here’s a detailed roadmap for you to follow.

Discovery and strategy building

The discovery phase encompasses planning a complete product, including functional specifications, user experience maps, and technical architecture. The discovery process requires dedication to researching the market, understanding the target user's behavioral patterns, and the competitive landscape. During this phase, business stakeholders work with the technical team to define the key values, user personas, and measurable success goals. 

During the discovery phase, there are several areas you should work on:

  • Gathering requirements for a mobile concierge app.
  • Exploring existing solutions on the market.
  • Thinking about technology and people-resource allocation.

Since most concierge apps include concierge services by a human or for complicated or personalized requests where AI can't do all the work, it is necessary to have the human support set up as the technical work releases. The hybrid nature of concierge service ensures the high quality of service while providing efficiency. The discovery phase takes a committed 4-6 weeks, ending with a robust project roadmap with milestones, budget, and timing for completion.

Our COAX experts know the value of the discovery phase and make the most out of it. We kick off with interview sessions or detailed questionnaires for your staff and guests, and continue to analyze the market using SWOT analysis and comparative research to understand their strengths and weaknesses. With our services, you get a full grasp on the external market and internal needs.

Considering user experience and architecture

User interface and user experience design develop the key aspects of how well the concierge application will work, and how users will retain service. 

User interface and experience start with a user journey map, detailing key touch points to identify where the guest interacts with the services during the lifecycle of their experience. It is important to think about interface architecture and design with the intended user experience. The user experience design should guide the user through the service with intuitive navigation, easy service discovery, and a frictionless transaction experience.

Visual design components must support the brand identity while satisfying acceptable levels of access and consistency across multiple platforms. The UX framework must allow for changes in preferences across different types of users, languages, and sophistication. Additionally, the design systems should allow for scalability so that features of your concierge app can be expanded while access and usability are not compromised. 

At COAX, we put our deep knowledge of user experience design and human-centered design principles to create interfaces that conciser the needs of every guest you might have. We create detailed layouts and interactive prototypes for your staff and test guest groups to try out, and iterate based on real user feedback.

Technical stack

The technical stack will require due diligence when choosing frameworks, backend, and integration. Here’s how this can play out in a real-life development setting, as we can consider from the example of the stack described by Deshmukh et al.:

  • For the frontend build, programmatic languages should use native platforms (Swift for iOS and Kotlin/Java for Android) or cross-platform (React Native or Flutter), so you only have to manage one code base at the end.
  • The backend that you choose should ideally be cloud-native, and a microservices pattern that allows for scaling and maintenance. 
  • Databases should be chosen depending on the complexity of the data and if there are real-time requirements; for example, MySQL for structured data, MongoDB for structured data but a flexible schema, or PostgreSQL for querying abilities.
  • Any integrations should be considered during the assessment of the technical stack, as there were required integrations with 3rd party service,s including payment processing (Stripe, PayPal, Braintree), services offered (Maps API, MapKit), services communicated (Twilio for SMS/voice). 
  • Lastly, a real-time functionality would require the implementation of WebSockets or a technology that provides instant messaging or live updates.

Incorporating analytics, whether from Google Analytics, Mixpanel, or other solutions, is necessary to enable effective data-driven optimization. Security must implement strong protocols, utilize encryption standards, and have a secure authentication system.

mobile concierge tech stack

Everything mentioned above is something we do at COAX regularly during our hospitality software development services. Diverse stack, deep expertise in integrations, and experience creating custom web and mobile solutions for hotel businesses make us a go-to choice if you need scalable, reliable software to help your guests (and your income).

Quality assurance, testing, and launch

Testing must be conducted to ensure your hotel concierge software operates and performs consistently, and that it is both stable and secure in performance across many usage scenarios and device configurations. 

Quality assurance accounts for testing all functional features:

  • End-to-end integration testing (all physical and digital channels)
  • Performance testing (for varying loads)
  • Security testing for vulnerabilities. 

Besides, user acceptance testing (UAT) confirms completeness and usability standards from the real stakeholder perspective. Beta testing programs may be conducted for a small number of hotel properties or external users to finalize the application.

There is a great variation in the activities you perform depending on the stage of releasing your solution:

  • Pre-launch preparations must include submitting the application to application stores, submitting for compliance, defining staff training programs, and developing ready-to-publish marketing material. 
  • All launch plans should include the option for a phased rollout, implementing monitoring systems to enable real-time performance monitoring, establishing customer support infrastructure, and developing feedback mechanisms. 
  • Post-launch activities will include continual review of application performance metrics, usage behaviour analytics, crash reporting, and regular intervals of updating the application for enhancements and security updates. 

Measuring success requires establishing a framework for the assessment of effective KPIs related to user engagement rate, service completion rate, customer satisfaction, and potential implications to revenue.

This stage is vital for the success of the new implementations - and at COAX, we never leave you flying blind. Whether we create complex travel booking management software or simple guest messenger apps for your hotel, we track the important KPIs, establish ongoing monitoring and troubleshooting, and take full responsibility for what we do for you.

Best off-the-shelf tools

Developing your own solution might seem like a complicated task. However, the market has some ready options that you can implement in your business. Let’s break down the best concierge software you can choose from.

  • Alice enhances the hotel operation experience with AI-driven task management, communication tools, and workflow automation. Features include guest service requests, maintenance scheduling, and operational analytics. Integrates with property management systems and CRM solutions within a single platform to bring hotel operations under one roof and drive staff efficiency.
Alice
  • Intelity uses in-room tablets, mobile keys, and marketing automation to create the richest digital guest experience. The Intelity platform provides digital directories and unified communication channels, creating a seamless experience between desktop/mobile and property management, point of sale systems, and room control systems.
Intelity
  • HiJiffy is built for hospitality communication and automates customer support through intelligent AI chatbots. The AI delivers multilingual support, near-instant responses to guests, and booking engine integration at the same time. HiJiffy connects with the major messaging platforms, including Facebook Messenger, WhatsApp, live chat, and property management systems, enabling multichannel engagement with guests.
HiJiffy
  • Virtual Concierge creates personalized experiences through voice-enabled assistance and room automation solutions. Also, the mobile concierge offers customizable property guides and intelligent personal assistance. Virtual Concierge integrates with property management, guest reservation systems, and smart home devices.
Virtual Concierge
  • Quore streamlines hotel operations and enhances the productivity of staff through cloud-based communication and task management features. The solution creates tools for maintenance scheduling and team coordination. Quore integrates into property management and CRM systems to streamline hotel operations and improve services.
Quore
  • Thynk is a great example of conference concierge software. It manages the hotel team collaboration process, with features including scheduling employees, employee training modules, and real-time connectivity, and has features for B2B event management. It integrates with a variety of hotel management systems, giving you the ultimate level of communication and collaboration for your team.
Thynk
  • Duve is focused on branded guest apps with add-ons in the form of built-in upselling engines that become pre-stay engagement tools when guests engage with the app. The features of this solution include digital key services, booking engines, and a questionnaire system. Duve has a strong property management integration that allows the hotel to monetize its revenue, but depending on the setup, some hotels may have difficulties implementing it due to the associated complexities.
Duve

From basic chatbots to end-to-end AI-enabled solutions, the variety of off-the-shelf tools is great. The question is whether you need to get one of them or if a tailored solution will fit better.

Choosing between a ready-made and a custom concierge app

To understand which option will give you the most advantage, you should understand your business case very clearly. Some aspects will make it easier to decide.
You should opt for an off-the-shelf solution in case your hotel business corresponds to some criteria:

  • Your hotel adheres to common hospitality workflows that are easily configurable and do not involve any tailored development. 
  • You need a solution up and running quickly (2-4 week deployment), and want to see the ROI immediately (even if it will be modest).
  • Your operational requirements match standard concierge app features, such as room service ordering, managing bookings, and basic guest communications.

On the other hand, building concierge services apps from scratch will bring you significant advantages if your business ticks off these points.

  • Your property has unique workflows, niche service offerings, or branded requirements that existing platforms do not meet. 
  • You have specific integrations with proprietary systems and have a specific user experience that shows your unique identity.
  • Your properties have complex loyalty programs, unique payment structures, or specific guest demographics, or have regulatory compliance requirements that would limit the capability of a standard solution.
  • You have internal technical resources for ongoing maintenance after launch, or a dedicated team that can perform them for you. 

When the decision is made, you need to understand the cost of going custom. Let’s break down some nuances.

Cost of custom development

The cost of building a concierge app revolves around several factors that may have a significant impact on the final expense. To begin with, the main drivers of cost are the following.

  • Feature complexity (simple request/calling plugin vs. full-stack AI-powered suggestion and real-time coordination among service providers).
  • Number of platforms (iOS, Android, web-dashboard).
  • The structure of the development team (in-house vs. outsourced vs. levels of experience from senior to junior).
  • The number of third-party integrations (payment communities, booking systems, communication programs).
  • Whether custom UI design is indeed needed or simply a refresh and clean-up of legacy systems. 
  • The handling of backend data management, where you expect multiple-user concurrency and simultaneous processing of data, adds cost to tasks at hand.

A simple formula might be: 

Total Costs = (Dev-Hours × Team Hourly Rates) + (Third-party Services Costs + Infrastructure Costs) + (Design & Testing Hours × Rates) + Project Management Costs. 

Total development hours are calculated using the complexity by the number of platforms. Team hourly rates widely fluctuate based on location and levels of expertise, and the infrastructure costs are the projected user-load and data storage. 

You can see that the final price will vary wildly based on whether you are building a simple request-response system or giving yourself over to creating a fully-fledged AI concierge platform with real-time matching among providers and advanced analytic capabilities.

FAQ

How is a concierge app different from a guest management app?

Concierge applications provide personalized service requests like basic check-in/check-out, dining reservations, add-on booking, and local recommendations. Meanwhile, guest management applications cover a wider range of operational functions like room inventory and revenue management from the start of the guest cycle. Stringam and Gerdes state that concierge services are part of a fully functional guest management system.

Are concierge service apps fit for managed property rentals?

Sure, managed property rentals are a great fit for concierge apps. For instance, the one that Airbnb provides is very successful. By managing guest communications, check-in arrangements, cleaning schedules, and maintenance requests, they tackle Airbnb's operational difficulties. Better reviews and reservations result from property managers being able to scale their operations while preserving service quality across several properties, thanks to these apps.

How does a luxury concierge app differ from the affordable solution?

Luxury concierge apps provide AI-assisted personalization or customization of service provided on the app, exclusive service partnerships, and access to human support 24/7 or 356 days a year; as well, users have access to premium experiences like private jets and high-rated restaurants. Budget-friendly alternatives provide booking service only, templated responses only, and residual tourist services powered by people's automated systems with limited AI-assisted functionality, which are cheaper to develop than luxury alternatives.

How do you ensure the security of the concierge management software at COAX?

To develop secure hospitality solutions, our engineers use AES-256 end-to-end encryption and OAuth 2.0/JWT authentication. Besides, COAX is certified to ISO 9001 for quality processes and ISO/IEC 27001:2022 for comprehensive security management. While maintaining regulatory compliance, these frameworks safeguard private concierge data, such as payment details, service records, guest preferences, and private requests.

Go to author page
Serge Khmelovskyi

CEO, Co-Founder COAX Software

on

Logistics

Published

October 14, 2025

Last updated

October 12, 2025

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