B2B supply chain management software, process, and roles

As Dave Waters says, "Supply chain is like nature, it is all around us." Indeed, supply chain management is present in every inch of the products' movement, from raw materials to goods on store shelves. And to make it profitable, you need to organize it well: 79% of companies with high-performing supply chains get greater revenue growth than the average for their industry.

This article explores the details of supply chain management — the software that drives it, the processes that define it, and the roles that make it function. We'll examine common challenges businesses face and highlight how custom supply chain software offers solutions to fix issues and drive growth in ways you couldn’t even imagine possible. Let’s dive in!

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What is supply chain management?

Supply chain management (SCM) is a a strategic approach to managing the entire journey of products through various stages of creation, transportation, and distribution. Concepts that define SCM:

• Movement tracking. Supply chain management involves tracking and managing the movement of materials, information, and resources across multiple organizations and production stages.
• Strategic coordination. Supply chain management differs from operations management by providing a broader perspective that connects multiple organizational functions and external partners.
• End-to-end visibility. The process creates a transparent view of product development, from raw material acquisition to final product delivery.
• Cross-functional integration. Supply chain management promotes communication and collaboration across procurement, production, logistics, and customer service departments.
• Dynamic adaptability. The system continuously adjusts to market changes, technological developments, and evolving customer requirements.

How is supply chain management different than operations management? Operations management focuses on internal processes and efficiency within a single company, while supply chain management includes external networks, multiple businesses, suppliers, and the entire product lifecycle.

Supply management vs supply chain management are not the same, too. Supply management is about acquiring resources at the best price and quality. Supply chain management includes supply management but also integrates procurement, production, logistics, and planning.

What about ERP vs supply chain management? Enterprise resource planning provides software for managing internal business processes, financial reporting, and resource allocation. Supply chain management is a broader approach that may use ERP systems but also includes external coordination, demand forecasting, supplier relationships, and end-to-end product flow.

The importance of supply chain management 

Today, supply chain management has turned from a back-office function to a critical driver of success. The global supply chain management market is expanding – experts project a steady climb from $15.58 billion in 2020 to $30.91 billion by 2026. This trajectory is caused by the complexity and frequent changes in global supply and demand patterns, as well as technological progress.

Recent data reveals a shift in how businesses perceive and prioritize their supply chain capabilities. 73% of supply chains face pressure to improve delivery capabilities and 37% of companies changed their operating models in 2023.

• B2B supply chain management complexity

Business-to-business supply chains have become increasingly complex and interconnected. Companies now recognize that strategic supplier relationships can dramatically impact bottom-line performance. By optimizing supply chain management, businesses enhance collaboration and create more resilient operational networks.

• Cost optimization

Businesses with optimal supply chains achieve 15% lower supply chain costs. You need to strategically allocate resources for maximum efficiency. Over half of business leaders acknowledge their supply chain needs significant improvements — the right supply chain tools and techniques help achieve them.

• Technology integration

The tech revolution has fundamentally reshaped supply chain strategies. 76% of businesses have installed advanced planning and scheduling systems, while 55% of manufacturers prioritize supply chain visibility. This technological transformation enables real-time tracking, predictive analytics, and more responsive business models.

• Customer service

A 2019 Gartner survey found that over 60% of supply chain leaders prioritized developing and integrating customer experience metrics across all business units. Modern supply chains are about creating seamless customer experiences. With customer relationship management and supply chain management, businesses can anticipate needs, personalize interactions, and build lasting customer loyalty.

• Better route planning 

Intelligent supply chain route optimization reduces transportation costs, minimizes environmental impact, and accelerates delivery times. For instance, Route optimization, a common feature in supply chain management systems, uses advanced fuel routing and management software to cut fuel costs by up to 30%. Businesses create more efficient, sustainable supply networks wth data analytics and advanced routing technologies.

As supply chains continue to evolve, they represent more than logistical networks — they are strategic assets that can define a company's competitive position.

Types of supply chain models

Supply chain models serve as blueprints that businesses use to navigate the complex and diverse range of product movement and logistics. Each model represents a unique approach to managing resources, responding to market demands, and optimizing operational efficiency.

• Continuous flow model

For industries with stable, predictable markets, this traditional model ensures consistent product movement. Supply chain planning and control become critical in maintaining a steady flow of uniform goods, allowing manufacturers to align systems precisely with market expectations.

• Agile model

Specialized for businesses handling unique or complex products, this model emphasizes expertise over volume. Companies can charge premium prices for specialized logistics services, focusing on precision and customized handling rather than mass production.

• Custom-configured model

A hybrid approach combining flexibility and structured production, this model suits businesses requiring specific assembly and production setups. It's particularly useful for prototype development and small-batch manufacturing, though it typically demands additional investment compared to more traditional approaches.

• Fast chain model

Designed for rapidly evolving industries like fashion and technology, this model prioritizes speed and trend responsiveness. Businesses using this approach must develop sophisticated supply chain and procurement management strategies to adapt quickly to changing market conditions.

• Flexible model

The most adaptable model allows businesses to scale operations dynamically. During peak seasons, companies can expand capacity, and during slower periods, they can contract efficiently. Success depends on advanced management software and a workforce skilled in navigating complex operational shifts.

The ultimate goal is selecting a supply chain model that transforms logistical challenges into competitive advantages, aligning perfectly with an organization's unique operational requirements and strategic vision.

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Breaking down the supply chain management process

Supply chain management is a complex journey of transforming raw concepts into tangible products that reach customers' hands. At its core, both B2C and B2B supply chain management involve creating strategic pathways that connect businesses, transforming raw materials into finished products through a series of carefully orchestrated steps.

Planning 

Planning is the critical first chapter in the supply chain narrative. It's about peering into the future, decoding market signals, and crafting a comprehensive roadmap that guides every subsequent action. Supply chain planning (SCP) includes:

• Demand forecasting using advanced predictive analytics.
• Resource allocation strategies.
• Capacity planning across departments.
• Risk mitigation and contingency development.
• Synchronizing organizational objectives with operational capabilities.

Effective planning transforms uncertainty into strategic advantage, enabling businesses to anticipate market shifts and position themselves proactively.

Procurement

Procurement is more than just purchasing; it's about building strategic relationships and finding the right balance between quality, cost, and reliability. This process includes selecting and evaluating suppliers, negotiating contracts, assessing material quality, and ensuring cost-effectiveness. 

It also involves developing long-term partnerships and managing supplier performance and compliance. A supply chain software development company plays a crucial role in streamlining these processes, helping businesses create a strong network of reliable suppliers that drive overall success.

Manufacturing

Manufacturing represents the alchemical process of converting raw materials into valuable products. While not every business manufactures physical goods, those that do must continually innovate and refine their production methodologies. This stage is where potential becomes tangible, involving:

• Designing efficient production processes
• Utilizing advanced manufacturing technologies
• Ensuring consistent product quality
• Optimizing resource utilization
• Implementing SCM implementation strategies that enhance operational efficiency

These interconnected processes demonstrate how modern supply chains transcend traditional operational boundaries, becoming strategic engines of business growth and competitive differentiation.

Distribution and logistics 

Distribution and logistics run the process of moving products from manufacturers to end customers. This process involves multiple key activities, including transportation, storage, and delivery management. Supply chain order management plays a crucial role in coordinating these complex movements, ensuring products reach the right destination efficiently and cost-effectively.  A key aspect is vehicle suppliers management, which helps businesses select and oversee transport providers for smooth operations. 

For instance, one of our clients, Driven Connect, needed a transport booking system for coach and minibus services in the UK. Our team developed a platform that incorporates route planning, emissions tracking, and fleet management, enabling operators to manage vehicles effectively. This solution improved supplier coordination, optimized routes, and enhanced overall logistics efficiency.

Inventory management to keep an eye on your assets

Inventory management focuses on maintaining optimal stock levels across the supply chain. Using eCommerce inventory management techniques, businesses track product quantities, monitor stock movement, and predict future inventory needs. The goal is to balance having enough products to meet demand and avoid excessive storage costs. 

Advanced SCM features help companies predict potential stock shortages, manage warehouse space effectively, and implement just-in-time inventory strategies that reduce waste and improve operational efficiency.

Analytics and reporting

Supply chain analytics serves as the strategic intelligence backbone of supply chain management. By leveraging data from various supply chain stages, businesses gain deep insights into operational performance. SCM software benefits include real-time tracking, predictive modeling, and comprehensive performance analysis. 

Analytics helps organizations reduce costs, identify potential risks, improve demand forecasting, and make data-driven decisions. Companies use advanced analytical tools to monitor key performance indicators, optimize processes, and create more responsive and resilient supply chain networks.

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Key roles in supply chain and operations management

Modern businesses rely on specialized professionals to navigate the complex landscape of production, distribution, and strategic planning. The intricate world of supply chain management demands experts who can orchestrate multiple moving parts, balance competing priorities, and drive organizational efficiency. These professionals serve as critical connectors between strategy, technology, and operational execution.

Supply chain planning manager

The supply chain planning manager operates as a strategic architect of organizational logistics. This role goes beyond traditional management, requiring a holistic understanding of how different business components interact. 

Responsible for developing comprehensive strategies that optimize material flow, these professionals leverage advanced supply chain management tools and techniques to predict market trends, manage resources, and create resilient operational frameworks. They analyze complex data sets, negotiate with external partners, and design systems that balance cost-effectiveness with operational flexibility.

Supply chain operations manager

Supply chain operations managers serve as the practical implementation experts who transform strategic plans into tangible results. Who are the primary users of SCM systems? They’re at the intersection of technology, human resources, and operational processes. Their responsibilities include coordinating internal teams, optimizing production workflows, and ensuring that organizational objectives translate into efficient, high-quality outputs. 

They use sophisticated analytical tools to monitor performance, identify potential bottlenecks, and develop innovative solutions that drive continuous improvement across the entire operational ecosystem.

Both roles share a fundamental mission: to create streamlined, efficient systems that maximize organizational performance while minimizing unnecessary expenditures and risks.

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Top supply chain software

Choosing the best supply chain software for your company depends on business size, complexity, and industry needs. Some tools focus on agility and real-time decision-making, while others emphasize long-term resilience and deep integration. Let’s check supply chain management vendors and tools that stand out in the crowded market.

Blue Yonder

This top supply chain software has been around for decades, helping global brands unlock the full potential of their data. Its automated supply chain management system processes massive amounts of information, offering real-time insights that fuel proactive decision-making. Businesses get an end-to-end view of their operations, minimizing disruptions and optimizing efficiency.

A standout example is Heineken, leveraging Blue Yonder’s Cognitive Demand Planning to improve forecasting. This cloud-native, AI-powered tool ensures supply meets demand with precision. From inventory control to logistics, Blue Yonder’s platform is built for seamless execution at scale, making it a favorite among industry giants.

Kinaxis RapidResponse (now Maestro)

What sets Kinaxis apart is its concurrent planning capability. Unlike traditional sequential planning models, this SCM tool ensures that when a planner updates any part of the supply chain, the ripple effects are instantly visible across the board. With its AI-powered intelligence engine, Kinaxis helps businesses model multiple scenarios in real time, enabling proactive decision-making rather than reactive adjustments. Its supply chain data fabric seamlessly integrates internal and external data.

Companies deploy its cloud-based supply chain dashboard software for planning, execution, and modeling. Whether using its built-in capabilities or integrating custom algorithms, businesses stay agile. The platform’s real-time collaboration features allow teams across different locations to make decisions quickly, minimizing disruptions and optimizing operations.

Oracle SCM Cloud

Flexibility is the name of the game with Oracle SCM Cloud. Designed for enterprises needing efficient, comprehensive supply chain ERP software, this platform streamlines everything from procurement to logistics. With AI, blockchain, and IoT integration, businesses anticipate market shifts and pivot before disruptions hit. Its Fusion Data Intelligence enables real-time insights, helping companies optimize operations while ensuring supply chain sustainability.

One of its strengths is its retail supply chain management software, which optimizes inventory, enhances collaboration, and boosts customer satisfaction. Real-time tracking and AI-powered Smart Operations improve manufacturing, maintenance, and inventory management, reducing delays and minimizing costs. The cloud-based model ensures scalability, allowing businesses to seamlessly connect supply chain processes and build a resilient, future-proof network.

Epicor SCM

Epicor takes a no-nonsense approach to supply chain resilience. Its integrated supply chain management system connects every aspect of the supply chain, reducing inefficiencies and unlocking hidden opportunities.

A key highlight is its Warehouse Management module, which automates workflows for better visibility and cost savings. With automation becoming the norm, businesses using Epicor’s platform gain a competitive edge by making smarter, data-driven decisions faster than ever before.

E2open

E2open connects an impressive 400,000+ partners in a vast cloud-based network, making it one of the most comprehensive supply chain monitoring tools available. Its platform processes over 12 billion transactions annually, giving businesses the insights needed to fine-tune production, distribution, and sales strategies with unmatched precision.

By centralizing data across the supply chain, E2open helps anticipate disruptions before they escalate. The result? Stronger supplier relationships, lower operational costs, and a more resilient business. Powered by its AI-driven Connected Supply Chain platform, E2open integrates many SCM software features such as demand planning, logistics, and multi-carrier parcel management, ensuring real-time visibility, automation, and optimization across every touchpoint.

Manhattan Associates

Scalability and efficiency define Manhattan Associates’ approach. Whether it’s managing peak-season demand or ensuring smooth order fulfillment, this software keeps operations running seamlessly. Its platform contains modules for warehouse management, labor management, transportation system management, and a comprehensive Manhattan SCALE solution that simplifies distribution and billing for supplies and 3PLs.

With clients like Crocs and Raia Drogasil, Manhattan’s cloud-native solutions empower businesses to optimize costs while increasing agility. The flexibility of Manhattan Active ensures companies always have the right tools to meet changing market demands, without downtime or major overhauls.

Infor SCM

Infor SCM is all about supply chain tools powered by real-time data. Its solutions enable businesses to reduce costs, streamline transportation, and improve overall supply chain efficiency with predictive analytics.

From a 40% reduction in waste costs to a 98% decrease in invoice processing time, its impact is very promising. With AI-driven insights and automated workflows, companies using Infor SCM make smarter, faster decisions that keep them ahead of the competition.

SAP Digital Supply Chain

SAP’s supply chain management ERP software is built for enterprises that demand high performance and precision. As a leading ERP provider, SAP integrates its SCM tools into a broader ecosystem, ensuring seamless coordination between manufacturing, logistics, and inventory management.

Its suite of tools leverages machine learning and IoT to enhance forecasting, optimize product lifecycles, and improve asset management. While powerful, SAP solutions require dedicated teams to manage, making them better suited for large enterprises rather than small businesses.

Whether it’s supply chain management software for a small business or enterprise-grade solutions, investing in the right platform transforms supply chains from cost centers into tangible advantages. However, choosing wrong bears a risk of significant and unjustified investment. So how do you choose the right solution?

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SCM implementation and selection

Let's be real — choosing supply chain management software isn't like picking out a new coffee maker. It's a big deal that can make or break your business operations. 

From the diverse types of supply chain management software that track shipping statuses or oversee inventory changes to all-in-one analytics platforms, these solutions are a challenge: choosing and integrating them into your supply chain is a complex starting point. Let’s walk through this process step-by-step.

• Find your supply chain management team's pain points

Before diving into discovering the supply chain software development companies or discussing pricing, take a moment to chat with your team. What drives them crazy? Where are the bottlenecks? Maybe inventory tracking feels like herding cats, or order processing is a chaotic game of telephone. Your team knows the real story, and they're your best source of insight.

• Decode supply chain management software requirements

Not all software is created equal. Ask yourself some important questions that help define your needs. For instance, do you need load planning capabilities that track every inch of your shipping containers? Are you looking for something that handles international logistics or strictly domestic? And surely, how complex are your current supply chain processes? The more specific you are about your needs, the better your software match.

• Analyze costs

Supply chain management software cost depends from implementation complexity, training expenses, potential productivity gains, and, of course, long-term scalability.  Sometimes, paying more upfront saves you headaches (and dollars) down the road.

• Understand the nuances of supply chain software implementation

The journey doesn't end with selection. Implementing new software is a company-wide adventure. How to perform it smoothly? Look for supply chain software development companies that don't just sell a product but become your strategic ally. Also, don't try to change everything overnight. Start with one department, learn, adjust, and then expand. Proper training is vital, too — your fancy new software is worthless if no one knows how to use it!

• Consider human factor

Remember, an SCM tool, as good as it is, is just a tool, not a magic wand. The most feature-packed system won't fix deep process issues. Successful supply chain management ultimately depends on people — their collaboration, decision-making, and adaptability. A tool streamlines workflows, but without the right culture, training, and leadership, even the best SCM system will fall short. People define the processes; technology only enables them.

Selecting the right software is a potential minefield that threatens efficiency. Implementing retail supply chain software incorrectly transforms into a costly nightmare. Misaligned systems, integration failures, and poorly designed interfaces waste time and resources. This is precisely why partnering with a supply chain software development company is a great option. 

How COAX untangles your supply chain

When it comes to custom supply chain software, we're not just developers — we're problem solvers. Our supply chain software development services are designed to meet you exactly where you are. Whether you're a small business struggling with inventory tracking or a large enterprise needing complex logistics solutions, we craft software that speaks your language.

Our approach to custom supply chain solutions goes beyond standard templates. We map out the features of supply chain management software that matter most to your operations. With supply chain management software as a service, we don't just hand over software and walk away — we become an extension of your team, continuously adapting and improving to ensure your supply chain runs smoother than ever before.

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FAQ

Why is a supply chain management software essential for your organization?

Supply chain management software turns operational chaos into strategic clarity. It helps businesses track inventory, optimize routes, predict demand, and reduce costly errors. Without it, you're navigating a complex business landscape blindfolded.

How much does supply chain management software cost?

Pricing varies widely — from $50 per month for small businesses to $100,000+ annually for enterprise solutions. The price of supply chain management software depends on your company's size, complexity, and specific needs.

What is the purpose of supply chain management software?

Simply put, it connects all dots in your business ecosystem. From tracking inventory to predicting market trends, this software transforms raw data into actionable insights that drive efficiency and growth.

Are there cloud based supply chain software options?

Absolutely! Most modern solutions are cloud-based, offering real-time tracking, scalability, and accessibility from anywhere. They're flexible, secure, and eliminate the need for massive on-premise infrastructure.

How do I choose among supply chain software companies?

When choosing among supply chain software companies, research each company’s reputation by checking reviews, case studies, and industry recognition. Compare the total cost of ownership, not just the upfront price, to make a well-informed decision.