PPC Specialist

Who we are: COAX Software develops products in the areas of e-commerce, fintech, real estate, travel in the markets of Europe, the USA, the UK, and other countries on an outsourced and outstaff basis. We work only on cool and truly relevant projects that make our lives better!

‍We are currently looking for a PPC Specialist who will work with us on a contract basis.

About the role:
‍
We help small & medium businesses and growing businesses generate leads, increase brand awareness, and drive revenue through digital marketing. We are looking for an experienced and result-oriented PPC Specialist who will take ownership of paid advertising campaigns, optimize performance across Google, Meta and other platforms, and collaborate with cross-functional teams to deliver measurable business results.
The ideal candidate combines strong analytical skills with hands-on campaign management experience and a proactive approach to continuous optimization. The role involves working with diverse clients across industries, helping them achieve their growth objectives through effective paid media strategies.

Requirements:

• English level B2 or higher;
• 3+ years of experience with Google Ads and Meta Ads (Facebook and Instagram);
• 3+ years of experience with Google Analytics, Google Search Console and Google Tag Manager;
• 1+ year with Looker Studio;
• 1+ year of experience with US market campaigns, Small & Medium Businesses, SaaS;
• analytical thinking, strong research and communication skills, data-driven decision making, self-management and accountability, ability to receive and implement feedback.

Would be a plus:

• experience managing monthly budgets of $10,000+;
• experience with Microsoft Advertising (Bing Ads) and LinkedIn Ads.

Main tasks:‍

• plan, launch, and optimize PPC campaigns;
• manage Google Search, Display, Performance Max, and YouTube campaigns;
• manage Meta Ads campaigns;
• conduct keyword research and competitor analysis;
• set up conversion tracking and reporting;
• monitor budgets and campaign performance;
• optimize campaigns to improve ROAS and lower CPL;
• create and test ad creatives and messaging;
• collaborate with designers and copywriters.