Marketing Manager (B2B)

Hello, our future B2B Marketing Manager!

A bit about us: COAX Software is an outsourcing company specializing in fintech, e-commerce, real estate, and travel domains.

Our values align when we:
— Focus on results;
— Value proactivity, initiative, and being engaged;
— Build trust through openness and transparency;
— Embrace and encourage innovation.

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We offer:
— Semi-annual reviews based on PDP and OKR;
— A truly flexible schedule: the main thing is to attend meetings and keep in touch with the team. How you organize the rest of your working hours is up to you;
— all the tools you need for work and a wiki database of courses to improve your technical skills; managers who are open to new ideas and opinions;
— no bureaucracy: got a problem? Knock on the door of the C-level room and tell them about it. We are all about openness and quick case resolution;
— Social package, technical support — all the usual things and much more ;)

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What you need to have/know:
— 5+ years of experience in B2B marketing, preferably in IT outsourcing or software development;
— English level — B2 and above;
— Office work, so the location is Ivano-Frankivsk :)
— Deep understanding of SEO: experience with keyword research, on-page/off-page optimization, technical SEO;
— Experience in content planning and digital campaign management;
— Confident use of tools: Google Analytics, Google Ads, Ahrefs, SEMrush, CRM platforms;
— Copywriting skills — ability to write compelling texts for technical and business audiences;
— Analytical thinking and ability to interpret data to optimize marketing strategies;
— Ability to work in a team, communication skills, and proactivity.

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Potential tasks:
— developing and implementing a data-driven marketing strategy to generate leads and increase brand awareness;
— SEO optimization of the website and content to improve search engine rankings and increase organic traffic;
— content marketing management: creating blogs, case studies, white papers, social media activity;
— launching and monitoring paid advertising campaigns (Google Ads, LinkedIn, etc.);
— collaborating with sales and development teams to align marketing activities with business goals;
— analyzing the results of marketing campaigns, optimizing strategies to achieve maximum ROI.

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Due to the large number of applications, it may take up to 7 business days to review your feedback.

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