B2B Marketing Manager

Hello, our future B2B Marketing Manager!

A bit about us: COAX Software is an outsourcing company specializing in fintech, e-commerce, real estate, and travel domains. Our values align when we:

• Focus on results;
• Value proactivity, initiative, and being engaged;
• Build trust through openness and transparency;
• Embrace and encourage innovation.

COAX provides Marketing as a Service to our clients. In this role, you will act as the dedicated, client-facing Marketing Manager. You will be responsible for defining high-level marketing strategies with business executives, while simultaneously managing the daily execution of these strategies by coordinating a cross-functional team of designers, developers, and video specialists.

Experience and skills we are looking for in our candidate:

• 3+ years in a client-facing marketing role with hands-on experience of implementing digital marketing strategies and leading marketing teams;
• Experience with product or SaaS;
• English level: Advanced/C1 - highly critical for daily client communication;
• Excellent organizational skills, proactive communication, strategic thinking, ability to manage multiple stakeholders, high attention to detail;
• Proficient in:
  - GSuite for marketers (GA4, GTM, GSC, Looker, Optimize, etc.);
  - Paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads etc.);
  - SMM, email, and push notification marketing (Mailchimp, Hootsuite, Buffer, ActiveCampaign etc.);
  - SEO tools (ahrefs, Semrush, Screaming Frog etc.);
  - CRO tools (Hotjar, Clarity, VWO. etc.).

• General knowledge of:
  - CRM tools (Hubspot, Pipedrive, Nethunt, etc.);
  - Website platforms (Webflow, Wix, Squarespace, WordPress, Salesforce, Shopify etc.);
  - Management tools (Jira, Monday, ClickUp etc.).

Would be a plus:‍

• Hands-on experience with technical SEO;
• B2B IT outsourcing marketing;
• PR and media-relationship experience;
• Domain expertise in: Automotive / Transportation, Travel / Logistics.

Main responsibilities:

• Strategic Level:
  - Develop marketing strategy workflows with business executives;
  - Define marketing quarterly OKRs;
  - Participate in monthly status report creation with the project coordinator & attend the call with the DM & client representative.
• Weekly:
  - Call syncs with the business representative on weekly progress, report prep, and presentations;
  - Define resources needed for the upcoming week(s) for marketing tasks and inform the project coordinator to book them in Tempo.
• Daily:
  - Make progress on marketing-specific tasks according to the marketing strategy defined with client business executives on strategic level;
  - Create/describe Jira tickets for marketing, add subtasks for designer, webflow dev, video, provide description for tasks in Jira and brief team members on scope, monitor deadlines;
  - Communication with the client in chats - reply within the same business day / active communication within working hours, provide marketing tasks progress.

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If you believe you have what it takes, we'd love to hear from you! Feel free to apply and share your resume. Let's explore the exciting opportunities together!