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Ivan Verkalets

CTO, Co-Founder COAX Software

Why travel agencies should cater to solo travelers

Travel

Published: 

Mar 9, 2026

Updated: 

Mar 9, 2026

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The travel industry has long overlooked solo travelers. However, single-person travel has become the norm. People embrace the freedom, self-reliance, and sense of adventure that come from traveling solo. Airbnb's report shows that solo traveling spots like Idyllwild, La Altagracia and Tromsø got massive spikes of demand in 2025, and this surge is only getting stronger. It's time for the travel businesses to catch up for several good reasons:

  1. Market momentum with $549B in 2025 revenue and fast annual growth through 2033.
  2. Demographic shift as women, digital nomads, and under-40s lead solo demand.
  3. Safety technology turns location sharing, SOS alerts, and connectivity into loyalty tools.
  4. Personalization engines match them to itineraries, activities, and travel companions.
  5. Comfort infrastructure removes single supplements, awkward rooms, and penalties.
  6. Communication systems follow solo travelers from first inquiry to post-trip feedback.
  7. Sustainable positioning attracts mindful travelers through off-peak and local offerings.
  8. Custom development builds solo-first booking platforms fitted to your agency's existing infrastructure.

In this article, we provide an overview of the current solo travel market and the benefits of targeting people who travel alone. We’ll also explain how technology assists travel agencies in providing solo trips that bring sales and loyalty boosts.

What is solo travel?

Solo travel means exploring the world entirely on your own terms. No compromise on where to go, what to eat, how long to stay. Just you, your bag, and your decisions. Catering to solo travelers may seem more complex, offering appropriate room types, coordinating roommate matching, finding affordable packages, etc. Agencies may view it as extra work, still prioritizing couples, families, or groups.

Award-winning travel Forbes writer Lea Lane, who has visited over 100 countries mostly alone, describes it this way: even when she traveled with others, she was always an independent traveler, "open, alert, curious, and ready for anything." Such solo travel quotes are the real definition of solo travel.

State of solo travel market 2026

The global solo travel market was valued at $549.78 billion in 2025 and is projected to reach $1.62 trillion by 2033. In 2025, 62% of global travelers plan to take two to five solo trips per year, up from 58% in 2024. Also, searches for "solo travel" on Google climbed 72% in just two years, and single-occupancy room searches surged 170% on major booking platforms.

solo travel market

Who is actually traveling solo? Women are at the first place, accounting for 54.6% of solo travel revenue. The 25 to 40 age group holds the largest share at 44.2%. Digital nomads, retirees, and single professionals are all fueling demand, especially in Europe, Asia, and beyond. Europe alone holds 37% of the global market, with France, the UK, and Germany among the most visited solo travel destinations worldwide.

One stat that stands out: 76% of solo travelers plan their trips themselves. The era of waiting for a travel agent to sort your solo trip is largely over. Travelers take control, and you need to catch up with this demand.

Why do people choose solo travel?

People don't just stumble into solo travelling. They choose it, often deliberately, after one too many group chats where nobody could agree on a destination.

why travel solo
  • The desire to explore without delay. Let’s be honest - coordinating travels with friends, family, or partners can often be an exercise in frustration. Respondents from the U.S., Canada, Australia, and the U.K. cited the desire to see the world and not wait for others as the primary driving force behind solo travel.
  • Freedom and flexibility. One of the solo travel advantages is the ability to stay spontaneous. Solo travelers answer to nobody's schedule, budget, or wishlist but their own. That sense of independence motivated 45% of respondents in recent surveys, and it shows up in how they travel: last-minute bookings, spontaneous detours, and days that go exactly as planned because the only plan is theirs.
  • Digital nomadism. The rise of remote work has led more people to become digital nomads. The number of them in the U.S. has risen sharply, reaching 17.3 million by mid-2023 - up 10 million from 2019 levels. The lifestyle blending work and travel increases demand for solo travel experiences.
  • Personal growth and mental reset. According to 83% of women, escaping responsibilities and daily routines drives them to travel alone. Beyond rest, nearly 78% of solo travelers report that their trips boost confidence, emotional health, or both. 
  • The social paradox. Here's what surprises most people: solo travelers are not trying to be alone. 58% say meeting new people is one of the top reasons they travel solo, up from 43% the year before. Traveling without a group actually makes it easier to connect with locals and other travelers because you have no choice but to engage.
  • Safety of familiar routes, thrill of new ones. First-time solo travelers increasingly choose destinations with strong tourism infrastructure, where hotel guest personalization, well-rated hostels, and organized experiences reduce uncertainty. Once they complete one trip, 63% plan to travel solo again. The first solo trip is often the hardest decision. After that, it becomes the default.

The demographic breakdowns, spending patterns, and destination preferences in the data reinforce the popularity of solo travel:

Category Insights
Gender trends According to Mintel, men are more likely to be solo travelers compared to women. Statista data confirms this gender gap, with 63% of men planning solo trips within a year compared to 54% of women.
Age demographics Solo travelers under 25 often seek self-discovery through budget-friendly backpacking and hostelling.

Travelers aged 25–45 combine self-exploration with career priorities. This group drives trends such as digital nomadism and wellness retreats.

Travelers over 45 prioritize cultural immersion and relaxation, preferring luxurious accommodations, historical tours, and guided trips that still allow independence.
Spending habits One-third of independent travelers from the U.S., Canada, Australia, and the U.K. spend $1,000–$2,000 per week excluding flights, while about 10% spend more than $4,000 weekly.
Destination preferences Europe is the most popular destination for the next solo trip among travelers from the U.S., Canada, Australia, and the U.K. The United States ranks second, chosen by around 10% of respondents.

Solo travelers’ challenges

Traveling solo, without a travel buddy to lean on if things get tricky, can be tough. Here are some of the biggest hurdles singles commonly face.

Safety concerns

One of the biggest solo travelers’ concerns, especially women, is the safety factor. Up to 69% of female travelers cited it as the main barrier to solo trips. While such trips can be freeing, travelers need to balance freedom with precautions, like opting for safe, well-lit districts and sharing their itinerary with family or friends. To eliminate this concern, travel connectivity solutions, like real-time location-sharing apps and emergency SOS features, provide peace of mind by keeping loved ones informed and help them be just a tap away.

Loneliness

As liberating as it can be, the single-person travel lifestyle can also get incredibly lonely at times. Having no one to share amazing experiences with can take away some of the magic. A breathtaking sunset or delicious meal may not be quite as special without someone to appreciate it with. Travelers can go days without any real conversation beyond basic niceties. According to Hostelworld's 2025 report, 28% of solo travelers list loneliness as a top concern before their trip, though 71% end up actively meeting people once on the road.

Logistical hassles

When travelers are on their own, there's no partner to split duties with. They’re fully responsible for every decision, from booking to handling solo travel issues that arise. This can be quite a mental load to shoulder alone. Anyone figuring out how to solo travel for the first time quickly realizes that planning a trip for one is deceptively complex: every transfer, every check-in, every backup plan falls on a single pair of shoulders.

Extra costs

One of the biggest financial setbacks of solo traveling can be the single supplement fees hotels and tours tend to charge for single occupancy. Having no one to split costs with means spending more overall. Even basic services like private cab rides add up quickly compared to sharing expenses as a couple or group. In October 2025, Backroads responded directly to this by cutting private room fees on over 500 adventure trips worldwide, a sign that the industry is starting to acknowledge the financial gap of solo trips.

Poor social proof

Whether we admit it or not, humans are heavily influenced by social proof. When someone shows up as a solo diner, some businesses may treat them differently than they would couples, families, or larger parties. Some accommodations or activities also offer reduced rates for pairs or groups, leaving singles disadvantaged. In certain cultures, being a lone traveler can even raise suspicions.

Accommodation not built for one

Most hotel rooms are designed with two people in mind: two pillows, double beds, pricing per room rather than per person. Solo travelers pay full price for space they don't use. Beyond cost, the experience itself can feel awkward, a large room with one occupied side, restaurant tables meant for two. As if a solo traveler isn’t the default guest - not the best thing to feel.

Fortunately for nomads, they don't have to tackle these challenges entirely on their own. These difficulties actually present a great opportunity for solo travel companies to step in and address them.

How technology transforms the solo travel experience

Being unreachable is no longer romantic. For a solo traveler, losing connectivity in an unfamiliar country is not just inconvenient. It is a genuine safety risk. No way to share your location. No way to call for help. No way to look up the address of the nearest hospital. Technology has changed this completely, and travel businesses that build connectivity and safety tools into their offerings give solo travelers something they cannot easily find elsewhere: peace of mind.

The old model for solo trips was painful: buy a local SIM at the airport, hope it works, pay too much. The new model is eSIM technology, which lets travelers download a local data plan before they even board the plane.

  • Airalo is one of the most widely used eSIM marketplaces, offering prepaid data plans across 200+ countries and regions. Solo travelers install a plan directly to their phone, arrive at their destination with an active connection, and manage everything through the app.
  • Instabridge takes a different approach, combining a network of 20 million free WiFi hotspots worldwide with its own eSIM plans for 190+ countries. For budget-conscious travelers, it is a practical two-layer safety net: use free WiFi when available, fall back on mobile data when not.
  • MobiMatter operates as an eSIM marketplace aggregating plans from multiple telecom operators for 190+ countries. Plans start at around $5 for 3GB, making it one of the more affordable options for short trips - one of the best solo travel tips out there. 
Airalo
Airalo

For travel businesses, we have a suggestion: partner with or recommend eSIM solutions as part of your onboarding for solo travelers. A traveler who books through you and arrives connected is far less likely to have a bad experience in the first critical hours of a trip.

Safety tools to make solo travel destinations risk-free

Connectivity is the foundation. On top of it, a range of safety tools gives solo travelers and the businesses serving them real capabilities.

  • GeoSure provides hyper-local safety scores for neighborhoods around the world, covering crime rates, health risks, and specific risk factors for women. A solo traveler using GeoSure can check whether the area around their hostel is safe to walk at night before they ever arrive. For travel businesses, recommending or integrating GeoSure into a solo travel app or pre-departure briefing adds concrete value to a customer.
  • EchoSOS connects travelers to emergency services in 128+ countries with a single tap, transmitting GPS location directly to rescue services worldwide. Pairing a recommendation like this with a solo travel app your agency provides creates a touchpoint that travelers remember.
GeoSure
GeoSure

Research published in Applied Sciences found that mobile applications delivering real-time weather data, health monitoring, and automated emergency alerts achieved 100% accuracy in safety data delivery. Safety technology does not just protect travelers but actively builds their trust in the service provider.

For travel services providers, our message is not to build everything from scratch. Recommend or bundle an eSIM solution so travelers arrive connected. Add a curated list of safety apps to your pre-trip communications. Build an AI trip planner feature that flags destination-specific risks, local emergency numbers, and safe neighborhood data as part of the itinerary. If you offer a solo travel app, include a location-sharing feature that lets travelers send their live location.

At COAX, we know these free spirits look for flexibility, safety, and chances to meet new people. Need a sleek app to book solo-friendly accommodations and packages? Our travel software development team will build it. Want an AI-powered matchmaking system to connect solo guests with potential travel buddies? Our engineers have you covered. 

We provide solutions across every travel industry domain, including restaurant management, hotel management software development services, and more. Our team will collaborate with you to create smart, user-centric tech that removes friction from the entire solo travel experience.

Personalization

Solo travelers want an itinerary that fits their pace, interests, and budget. Personalization technology makes that possible at scale, and travel businesses that invest in it stop losing customers to platforms that feel like they were built for someone else.

  • TravelPerk handles flights, accommodations, and car rentals, making it well-suited for travel agents who manage multiple clients and need to track spend and compliance without switching between systems. For solo business travelers in particular, having everything in one dashboard removes the friction.
  • Tourwriter is built for boutique agencies and destination management companies that offer complex, multi-day itineraries. Its smart itinerary builder, CRM tools, and supplier management let agents create tailored solo trips.
  • Travefy is a strong choice for solo advisors and smaller agencies. It lets you build branded itineraries and proposals quickly, supports online payments, and includes client messaging, so your guests easily get all the solo travel advantages.
TravelPerk
TravelPerk

You can also let solo travelers take full control of their reservations, automating nearly every process from start to finish with an online travel booking system.

For example, a dedicated single-person travel package builder allows nomads to create custom trip bundles. These could include airfare, solo-friendly hotels, transportation, activities, and more, all combined into one convenient package. 

The package builder could also have filters to only show options rated as "solo-friendly" by previous guests. Plus, enabling singles to leave reviews and recommendations based on their first-hand experiences can create a valuable knowledge base for other independent explorers.

COAX builds custom personalization engines for travel companies that go beyond off-the-shelf tools. If you need a recommendation system that learns from traveler behavior, a dynamic package builder filtered by solo-friendly criteria, or a client portal with preference tracking, our team can develop it to fit your existing infrastructure.

Navigation

Getting lost while travelling solo is a completely different experience from getting lost with a friend. Good navigation tools remove that stress entirely, and recommending the right ones is one of the simplest things a travel business can do for its solo clients.

  • Google Maps remains the top overall navigation tool across platforms. Its crowdsourced real-time traffic data covers driving, walking, cycling, and public transit, and it includes indoor maps for airports, malls, and transit stations. You can download maps for offline use, which matters when a traveler lands somewhere with expensive roaming and no eSIM yet.
  • Apple Maps has closed the gap with Google considerably. It offers clean visuals, offline maps, air quality and temperature data, and a 3D Flyover mode that gives travelers a strong sense of a destination before they arrive. It keeps user data private and does not store location history the way Google does, which is a genuine consideration for travelers who prioritize security.
  • Waze is the right tool for solo travelers on road trips. It pulls crowdsourced traffic conditions in real time, integrates with streaming music, and lets drivers customize settings by vehicle type. It does not offer offline maps or 3D imagery, and it is less useful for walking or transit navigation, but for driving, it outperforms both alternatives.
Apple Maps
Apple Maps

In addition to standard tour bookings, the software could match travelers with local activities, like a fettuccine cooking tutorial in a cozy Roman village or witnessing the sunrise from the summit of Mount Batur in Bali, and integrate navigation to these places into these solo travel packages.

You could also consider a matchmaking feature to pair like-minded solos in the same destinations. Instead of exploring alone, your clients could have the option to link up with potential new friends if they're open to it. This way, you always know when not one solo traveler is - you know where many of them are, at the same time.

Comfort

Solo travelers' challenges differ from those of bigger groups. As such, the technological setup of travel companies must be designed with these differences in mind. Let's check out some key solutions to enhance solo experiences.

Hotel reservation software for solo travel acts as a centralized database containing detailed room listings from all of your contracted hotel partners worldwide. The system makes it easy to find the perfect accommodation for your independent guests. With a few clicks, you can see all the single rooms for one person across your entire hotel lineup.

The reservation system can also store any special discounts or package rates you've negotiated with hotels specifically for solo travelers. This way, single supplement costs and other surprises won't catch your solos off guard.

The market has already moved in this direction. 

  • Airbnb has launched a new in-app Solo Traveler experience designed to better support safe solo travel. When a guest books a private or shared room as a solo traveler, the app activates special features like safety solo travel tips and one-touch sharing of itinerary details with trusted emergency contacts.
  • Travel companies for solo travelers, like Solo Travel, allow nomads to find and reserve adult-only hotels, solo travel tours, and transportation. It provides solo travel packages that often include accommodations, transportation, and tours bundled together at special net rates people typically can't score on larger public booking sites. The entire experience is optimized end-to-end for seamless independent travel.
Airbnb solo traveler app
Airbnb solo traveler app

Airlines revamp offerings with solo passengers in mind, too. For instance, airBaltic enables solo travelers to purchase an extra seat when booking their ticket. Also, Lufthansa provides special assistance for children aged 5-17 flying solo. From check-in to boarding to arrival, its staff ensures that little passengers feel safe, cared for, and have everything they need.

Other booking tools worth recommending to solo clients: 

  • Hostelworld for finding hostels with strong social environments and verified reviews. 
  • HotelTonight for last-minute, affordable stays. 
  • Cozycozy for comparing accommodation types across multiple platforms in one search.

COAX develops custom hotel booking solutions and solo traveler portals that combine all of these capabilities in a single platform. If your current system was built for group bookings and you are retrofitting it for individual travelers, we can build you something designed for solo guests from the ground up.

Communication

Even in the best places to travel solo, tourists may lack efficient communication. Communication tools that are slow, unclear, or fragmented do not just create frustration. They create the kind of experience that does not generate repeat bookings.

Quick and personal support can make a trip much better. A robust CRM system enables your team to follow every step of each person's journey, from their first questions through their actual trip until they return home.

The system can automatically save any special requests or notes about travelers. That way, you'll provide attentive service that makes solo travelers feel like valued guests and keep them coming back for more exceptional experiences with your solo travel company.

  • Canary is built for hotel-side communication, with contactless check-in, WhatsApp-based guest messaging, and AI-driven responses that reduce wait times for common questions. 
  • For agencies handling high call volumes, Aircall and RingCentral offer cloud-based voice and SMS with CRM integration and call queuing. 
  • Zendesk and Freshdesk centralize messages from email, chat, and social into one dashboard, which matters when a solo traveler reaches out across multiple channels in a moment of stress.
Aircall
Aircall

Whatever software for solo travel you adopt should come with extensive reporting and analytics tracking. For instance, you could leverage reservation data to analyze which solo travel packages or accommodations are most popular and profitable. CRM insights could also shed light on common pain points or frequently asked questions among your clients.

COAX integrates CRM systems, messaging tools, and booking platforms into cohesive communication flows. If your current setup has gaps between pre-trip, in-trip, and post-trip communication, we build the connective tissue that closes them.

Marketing approaches for solo travel companies

Strategies that speak to solo travelers' needs are critical. This shows you understand their perspectives and requirements for traveling solo and encourages them to pick your package. Here are some tips that can help travel agencies for solo travelers resonate with this mindset.

Showcase user-generated content

Content made by actual adventurers is a great way to market to this audience. You can use customer photos, videos, stories, and reviews that show exciting solo trips. Real stories build trust and make single-person travel seem like a normal choice for personal growth, not just for people without travel partners.

Plus, user-generated content can be easily shared on social media and used on websites and in email marketing. Check the blog of Adventurous Kate. Looks inspiring, doesn't it? 

Adventurous Kate blog

User-generated content also does something no polished brand campaign can: it shows a destination through the eyes of someone who was alone there.

83% of Gen Z women were inspired to travel solo by social media influencers and celebrities. That is not a side channel. It is where your audience makes decisions.

Leverage influencer marketing

The hashtag "solotravel" has accumulated over 9.4 million posts on Instagram, and the numbers keep growing. On TikTok, solo travel content covers everything from solo travel safety tips and packing strategies to destination guides. This content makes solo travel look achievable, not intimidating, and it reaches the audience that travel agencies for solo travelers want to convert.

Why not work with influencers to your benefit? Popular creators on Instagram, TikTok, or other social media could showcase your solo travel company's tour in an engaging video and inspire people to book this type of experience.

solo travel influencers

Two creators worth knowing: Dominique Mills documents solo travel and backpacking adventures to a combined audience of over 625,000 across Instagram and TikTok, and Daisy who has visited 68 countries over 14 years of full-time travel, with a dedicated community built around the chaotic reality of life as a digital nomad. Both speak directly to the audience that books best solo travel destinations rather than just scrolling past them.

Build a travel app for solo travelers with fun quizzes

A travel app for solo travelers is one of the highest-value marketing and retention tools a travel company can build. Done well, it is not just a booking interface. It is where travelers discover new best solo travel destinations, read solo travel safety tips curated by your team, track their itinerary, and connect with other solo travelers on the same route. 

The app becomes the brand touchpoint that stays on their phone long after the trip ends. If you are recommending, packaging, and supporting solo travel across multiple channels, the app ties it all together.

In your app, you could also make fun, interactive online quizzes to recommend solo trips that perfectly match each person's interests and travel style. These quizzes can ask simple questions to get to know the potential solo traveler. For example:

  • What kind of activities do you prefer - adventurous, cultural, relaxing? 
  • How do you want to spend your days - scheduled activities or spontaneous exploration? 
  • Are you a night owl or an early riser? City vibe or nature scenery? Foodie or healthy eats?

For instance, eSim for Travel features a "Solo Traveler Quiz” that matches adventurers with their ideal destinations. You could go further and suggest full-fledged packages that perfectly fit each person's personality.

Solo Traveler Quiz

The quiz format works because it feels like a conversation rather than a search filter. It also gives your team data: the answers reveal what your audience actually wants, which informs which best solo travel destinations to feature, which solo travel safety tips to lead with, and which packages to build next.

Target your marketing around what solo travelers already search for

Searches for "solo travel deals" and "best solo destinations" increased by 30% in 2025. That tells you where intent already exists. Organic content, paid campaigns, and email sequences that answer the questions solo travelers are already asking, from which destinations feel safest to how to handle a hotel booking alone, pull in an audience that is already in a decision-making mindset. 

Pair that with solo travel safety tips content and destination-specific guides, and you build the kind of trust that converts browsers into bookers.

Solo travel sustainable practices

At first glance, you might think solo adventurers would generally have a larger carbon footprint than group travelers. After all, it's just one person requiring an entire flight, hotel room, transportation, and more, all to themselves.

Surprisingly, solo trips can be quite sustainable. 

  • Solo travelers are not locked into school holiday schedules or family consensus. That freedom means they naturally gravitate toward shoulder seasons, quieter routes, and less-visited destinations. 
  • Traveling off-peak reduces pressure on overcrowded sites, distributes tourism spending more evenly across the year, and often delivers a better experience. 
  • According to CBI's research, solo travelers from markets like Sweden, Denmark, and the Netherlands actively prefer off-peak travel to reduce their impact, with 38 to 45% of travelers from these countries choosing lower-impact transport options and off-season dates.
  • Travelers can also track their environmental impact by using emissions tracking system to estimate the impact of their flights, accommodations, and activities.

Moreover, there's been a rise in sustainable solo-friendly accommodations like eco-lodges, camping, farm stays, and homestays hosted by locals. These let adventurers minimize their environmental impact while benefiting communities directly. One example is The Solo Female Traveler Network - an online community connecting women solo travelers with eco-tours and green accommodations.

Solo Female Traveler Network

Finally, some people who travel alone tend to have a mindset that supports sustainability. Spending quality time immersed in communities and nature makes solo travelers care more about preserving these special places. They also often opt for locally sourced meals, benefiting local economies. For the best solo travel companies and the communities they send travelers to, this is a meaningful distinction.

Travel companies have a great chance to highlight the benefits of sustainable solo traveling when marketing trips. Promoting independent adventures as a way to explore authentic destinations while being kinder to the planet could appeal to mindful solo travelers.

The best solo travel companies already build sustainability into their product design, not just their marketing. Just You, for instance, partners with the non-profit Planeterra to include community support projects in its itineraries. Also, Intrepid Travel has held B Corporation certification since 2018 and reports that over half its customers travel solo. These companies do not treat sustainability as a badge on the website. They treat it as a reason the product works.

Why should travel agencies cater to solo travelers?

The short answer: solo travelers are the fastest-growing travel segment in the world, they spend more per trip than most group travelers, and the majority of travel businesses are still treating them as an afterthought. That gap is the opportunity.

While group packages and couple retreats will always have their place, the best travel companies for solo travelers tap into a wide, adventure-hungry demographic and improve their bottom line. The solo travel market was valued at $549.78 billion in 2025. Agencies that build for this audience now are not chasing a niche. They are positioning themselves for the dominant travel demographic of the next decade.

  • Differentiated offerings. In a crowded travel marketplace, it can be tough for agencies to capture attention. But by creating curated packages optimized for independent travel, you can stand out from the crowd and target an often ignored niche.
  • Expanded customer base. With solo travel deals, you can expand your potential customer pool. No longer are you limited to just couples and multi-person travel parties. Your offerings can become viable and appealing options for the millions of people eager to go on a solo trip.
  • Year-round revenue. Couples and families tend to be restricted to certain travel schedules dictated by work, school calendars, and other obligations. But solo travelers, especially younger, unattached explorers or wandering digital nomads, have much more flexibility to roam year-round.
  • Upselling potential. Cost-conscious tourists may be drawn to budget-friendly options. But their wish for once-in-a-lifetime adventures creates chances to sell them more. After you build trust through solo trips, they can be more likely to buy fancier vacations.

Travelers themselves are vocal about what they want. Tripadvisor forum discussions show solo travelers frustrated not by the idea of paying for a room, but by being charged full double rates for space designed for two, receiving worse room allocations, and finding packages that simply do not exist for one person. The demand is there. The frustration at not being served is also there. Agencies that close that gap earn loyal customers who travel multiple times a year.

Companies already doing it well

The market leaders show what is possible when you build around solo travelers from the start. Let’s look at the examples of some of the best solo travel companies out there.

  • Flash Pack designs premium small-group adventures for solo travelers aged 30 to 49 and 45 to 59, with groups capped at 16, no single supplements, and boutique hotels throughout. 90% of their customers travel solo, and 80% stay in touch with their group after the trip ends.
  • Solos Holidays is not one of the best solo travel companies in the UK, but one of the oldest ones, too. Operating since 1982, it offers over 250 holidays across 60+ countries built entirely for solo travelers. No couples, no families. Average group sizes of 15. Regional flight options. No single supplement fees. One first-time customer wrote that the experience "hugely exceeded expectations" and "will stay with me forever."
  • G Adventures launched its "Solo-ish Adventures" collection across 13 destinations, including Jordan, Morocco, Peru, and South Korea, led by female guides, with complimentary arrival transfers and a "Me Day" built into every itinerary. 

The pattern across all of them is the same: they stopped retrofitting solo travelers into products designed for groups and built something that treats solo travel as the primary use case.

Building for solo travelers requires the right technology behind it. COAX develops solo-friendly booking engines, personalization tools, CRM systems, safety features, and mobile apps. From initial research to post-trip support, we cover the full product lifecycle so your team can focus on creating amazing solo travel packages to bring delight to solo travelers and profits to you.

FAQ

What do solo travelers typically look for in a trip?

Flexibility, accommodations with community spaces, small tour groups for solo travelers, and opportunities to connect with fellow wanderers. They also prioritize safety features, transparent solo pricing without supplements, and personalized itineraries. 76% plan trips independently, and 59% expect to adapt bookings on the go via mobile.

How can agencies help solo travelers feel more secure?

Offering detailed advice, emergency contacts, travel insurance guidance, and single supplements can put solo travelers at ease. Additionally, technology solutions like mobile apps with safety tracking features can further enhance the sense of security for independent explorers. Real-time location sharing, emergency SOS integration, and neighborhood safety scores via tools like GeoSure address the top concern cited by 70% of solo female travelers.

What are the challenges of implementing solo travel apps and solutions? 

Key challenges include:

  • Building reliable real-time safety features
  • Managing personalization at scale
  • Ensuring data privacy across regions. 

Research confirms that app usability directly impacts traveler loyalty: SUS scores above 80 correlate with significantly higher engagement and return rates. Integrating booking, CRM, navigation, and communication into one coherent experience requires careful architecture from the start.

How does COAX develop secure and efficient solo travelling software?

COAX is ISO/IEC 27001:2022 certified for comprehensive security management, risk assessment, and ongoing monitoring. Our ISO 9001 certification ensures quality-optimized processes throughout development. We follow security-by-design principles, conduct regular audits, and build with GDPR compliance. From research through deployment and post-launch support, we cover the full product lifecycle for travel businesses building solo-first platforms.

Published

March 9, 2026

Last updated

March 9, 2026

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