For real estate agents, IDX integration is something that seems complex, but doesn't need to be. When really, this is something that every real estate agent needs on their website, and isn’t something that should cause concern.
In this article, we cover what IDX websites for realtors means, and why real estate agents benefit from integrating an IDX feature into websites. Real estate customers, whether they're looking for a new house or commercial property, also benefit from the use of IDX software.
IDX improves the user experience and makes it easier to search for property. It also helps to make a real estate agent a trusted source for local real estate information.
What you need is a way to encourage potential buyers, renters, and sellers, to work with you. How these web visitors find and experience your site is going to make a huge difference, even if they find your firm through a property platform. Ideally, of course, you want to leverage your website sufficiently so that they will find your listings directly.
Getting the right IDX on your website is one of the main ways to achieve these goals, which is the advantage of IDX websites for realtors. In this article, we look at what IDX is, and the pros and cons of developing your own compared to getting an off-the-shelf model.
What is an IDX?
Internet Data Exchange is the long-form phrase for IDX, which is also known as Broker Reciprocity.
The Multiple Listing Service (MLS) follows guidelines from the National Association of Realtors, which they're free to interpret and implement. IDX specifically refers to the technology and agreements in-place between real estate brokers, agents, and MLS listing sites.
For example, some platforms prefer images displayed in a particular way, or for them to have watermarks. In order for agents and brokers to benefit from listings being displayed on larger platforms and their own sites, they need to stick to these rules, while also ensuring the technology used gives customers a positive experience.
Ultimately, if the technology used on a broker’s and agent’s website helps customers find them directly, that helps realtors generate more revenue. Hence the advantage of real estate software development for developing IDX websites for realtors. Growth is easier to achieve when customers find estate agents directly, then stick with them until they've found a property they want to buy or rent. With the right IDX solution, you can achieve this more easily, quickly and effectively.