Starting your own business is tough—and even tougher when you aren’t sure what resources are available to assist you along the way. The good news is that if you’re struggling to market your startup or just need a place to begin, you’ve come to the right place.
In today’s saturated technology landscape, it’s no longer enough to rely just on the quality of your product to draw in new customers. Instead, the fate of your startup will rise and fall based on how effectively you convince clients that they need to do business with you through your marketing.
Making yourself stand out against your more established rivals is no easy task, so you’ll have to leverage a variety of tools that will give you a competitive edge. This guide will show you the most helpful and effective website tools for marketing your company and set you on the path to startup success.
Data is one of the most important currencies of the 21st century. By collecting, processing, and analyzing more data, you’ll obtain better information and use it to make better decisions for your company. As a business, you want to translate the data that you collect—from website visits to purchases—into actionable insights that tell you how to target customers and potential customers.
Analytics tools measure metrics such as website traffic, page views, and clicks in order to assess the performance of your website and your marketing efforts. The data-driven solutions below will help you think like your audience by revealing their behavior and preferences.
If your startup has customers, then it also needs tools for customer support to address the questions and complaints that you’ll inevitably receive. Although handling all these issues can be a challenge, think of them as a good sign that your business is growing!
Most startups don’t have the resources to maintain a fully staffed help desk that’s available to customers 24/7. What you can do, however, is make use of the following established support tools and solutions, which will go a long way toward making your customers happy.
Beyond addressing your customers’ immediate issues, you also need a way to connect with them and track their interactions with your company. By improving your relationships with your customer base, you’ll be more likely to have them come back and recommend you to their friends and professional connections.
Customer relationship management (CRM) software can have a variety of capabilities, from social media engagement to sales automation, and you’ll have to decide which solution best fits your marketing strategy. Below, you’ll see some of our favorites.
Email newsletters are some of the most powerful ways for you to market to customers—yet only a minority of your newsletter subscribers will open any given email. Unless you take the time to analyze how well your campaigns perform, you’ll simply be sending messages into the dark. To maximize your return on investment for your email marketing campaigns, take advantage of the following tools.
One recent website marketing trend that’s potentially intriguing is the use of live chat tools. Potential buyers can speak with a real person who can answer questions for them while they browse the site. These tools have one massive upside: they allow you to engage visitors when they’re most interested in your products.
Live chat tools are both convenient for shoppers and growing in popularity. According to a survey by Forrester Research, 44 percent of customers say that having a live person answer questions for them while shopping is one of the most important features for a website.
From analytics software to live chat tools, today’s startups are spoiled for choice in terms of marketing solutions. There are countless more options available than the ones we’ve highlighted above, so picking the right marketing solutions for your startup will require you to have a firm understanding of your own business needs and objectives.
When choosing the right technology stack for your startup, no two companies will come to the same conclusion. The best advice is to keep it simple: pick mainstream, mature solutions that allow your business to do its job well in the niche that you’ve chosen.
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