Mobile content, for many businesses and publications, is a must-have element. Accessing the web through mobile devices has become people’s primary way of connecting to content, as opposed to using their desktops or laptops, and for businesses/website owners, having pages that load quickly and display correctly on smartphones and the like is critical for reaching wide audiences.
Designing for mobile can be a challenge unto itself, but adding to that challenge are hardware limitations inherent to smartphones and similar devices. They have less processing power than computers and many users are further burdened by having limited access to data, spotty networks, etc. Because of this, websites with mobile in mind cannot afford to be resource intensive, as slow pages will deter smartphone users from bothering to access them.
In the quest for mobile dominance, two methodologies emerged as solutions for improving the mobile web experience, with aims of making pages load faster and conserving data usage: Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles. Today, we’ll be taking a look at these two competitors, explaining what they are, how they stack up against one another, and what situations you’d want to consider giving them a shot.
Google AMP And Facebook Instant Articles: The Basics
The short description of both products is that they help website content, particularly words and pictures, load faster when viewed on mobile devices. You’d want to implement them for your website if you know you’ll have a large base of mobile users, but the way the two platforms are structured and execute on their goal vary, which is what we’ll be taking a look at here.