Want to know how to choose the right software development company?

We interviewed small business executives who have been through this process more than once. Then we compared their responses with the research of canned suggestions from multiple development companies. The result is a well- balanced perspective to help make your journey a little easier.

There are just so many factors to consider, and the whole research and interview process can be daunting. But it doesn't have to be. The more you learn about the initial vetting process and industry "base" practices, the better your experience will be. Knowledge is power, and we're about to drop some on you now with 8 tips in sequential order to help you choose the right software development company.

#1: Seek referrals and recommendations:

Various social media platforms like Facebook, Twitter, and Linked-in are great resources to survey your peers and sphere of influence. Why recreate the wheel if you can benefit from the experiences of people you trust? You might be surprised by the quantity and quality of responses you get, especially if you couch the ask as a plea for help.

Checking the online reviews of your short-list is the next step toward finding the right software development partner. Be careful, though. Read at least some of the good and bad reviews to ensure they are legitimately speaking about the capabilities of the company you are considering and that the common flaws are deal-breakers.

#2: View the company`s portfolio

Ask the software development companies you are most interested in to show you their portfolio. Reputable companies love to showcase their capabilities and challenge their developers to lead the edge. Learn what they can do and the range of their UI/UX (User Interface/User Experience) design style.

#3: Know the tech (basics)

Most of us have no idea which development languages, architectures, platforms, or methods exist, let alone any of their pros and cons. But, all applications are built on a foundation. It ultimately determines long-term flexibility for updates and future add-ons, integrate-ability with other in-house and cloud software, and many other concerns like server resources, storage capacity, and overall UX speed.

An inexpensive way to make a more informed decision is to consult with numerous development freelancers and interview development firms to learn which framework they would recommend and then do some light research on the pros and cons of the most common considerations.

#4: You get what you pay for

With so many potential development partners to choose from, globally, it's easy to look at price as a key factor, but don't be fooled. You will always get what you pay for, and sacrifices are inevitable. Either in budget or quality, deadlines or features, customized capabilities or canned restrictions.

Usually, the right partner will price the project reasonably by padding the quality control process. While hourly rates are better for the developer, fixed-price adds their skin to the game. Efficiency becomes the primary consideration, and the planning phase becomes much more diligent.

#5: Understand the process

We're not suggesting you get into the nitty-gritty or deep into the details but that you ask the right questions to establish reasonable expectations.

  • What are the expected milestones?
  • What is the process to pass to the next?
  • What are the quality control measures to keep the project on task?
  • At what stages will you be involved?
  • How much collaboration is expected, and by what means?
  • What project management mechanisms will be employed, and will you have shared access to them?

#6: Lock in the scope

Development companies make their money on scope creep. They bait you with a reasonable price for a decent solution, but the details aren't always so clear. Once you go through the courting process and decide to engage, it's essential to lay the ground-rules on scope creep. Learn their process for progress when the project snags on an undefined variable or when an unforeseen obstacle forces a pivot. Offer suggestions that sway the compromise of responsibility. Their response will help you know if they are the right partner.

#7: Interview the leads to test communication

To avoid miscommunication or a breakdown in expectation, the development company leaders must have a solid command of the English language. But it's also equally crucial that your points of contact in design and development, with whom you will be interacting and collaborating throughout the process, have the right personality and clarity of speech to articulate and understand your questions, comments, concerns, and suggestions.

Communication isn't just about accents or vocabulary. Can they speak "human"? Developers live and talk in a world of their own, but their POC counterparts need to bridge the gap fluently. Interviewing them ahead of time will alleviate so many headaches later.

#8: Protect your assets

At the end of the project, ownership becomes a major consideration. It is essential to ensure you have exclusive rights to your project. After all, you are spending money to create a competitive advantage. Regardless of your intended use - for internal management, external marketing, or everything in between - you need to ensure your intellectual property is adequately protected.

  • What is their attitude toward signing an NDA?
  • What legal recourse do you have when working with a company outside of the United States jurisdiction?
  • What warranties and guarantees do they offer, and how are they backed up?


  • Do your homework and survey your peers for recommendations
  • View the developer's portfolio to see their experience in practice
  • Understand the tech basics to choose the most appropriate foundation to build on
  • Don't sacrifice quality for price, or you will pay for it later with scope creep or project deficiencies
  • Ask about the process to better set and manage project direction and deadlines
  • Clarify the work to ensure that your expectations are detailed and understood before the development team starts filling in the gaps
  • Talk with all your development teams' points of contact to assess synergy and mission clarity
  • Safeguard your development project and mitigate risk by identifying your legal recourse in advance
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