Starting your own business is tough—and even tougher when you aren’t sure what resources are available to assist you along the way. The good news is that if you’re struggling to market your startup or just need a place to begin, you’ve come to the right place.
In today’s saturated technology landscape, it’s no longer enough to rely just on the quality of your product to draw in new customers. Instead, the fate of your startup will rise and fall based on how effectively you convince clients that they need to do business with you through your marketing.
Making yourself stand out against your more established rivals is no easy task, so you’ll have to leverage a variety of tools that will give you a competitive edge. This guide will show you the most helpful and effective website tools for marketing your company and set you on the path to startup success.
Data is one of the most important currencies of the 21st century. By collecting, processing, and analyzing more data, you’ll obtain better information and use it to make better decisions for your company. As a business, you want to translate the data that you collect—from website visits to purchases—into actionable insights that tell you how to target customers and potential customers.
Analytics tools measure metrics such as website traffic, page views, and clicks in order to assess the performance of your website and your marketing efforts. The data-driven solutions below will help you think like your audience by revealing their behavior and preferences.
- Google Analytics: The website analytics tool of choice for companies of all sizes, Google Analytics provides a wide range of statistics about your website visitors. You can see valuable metrics such as bounce rate, average time on site, and percentage of new visitors.
- SEMrush: Not seeing the expected results from your inbound marketing campaign? SEMrush can analyze your search engine optimization (SEO) and pay-per-click (PPC) advertising initiatives to see where you’re going wrong and show you how you stack up against competitors.
- Crazy Egg: If you want to understand exactly how visitors use your website, Crazy Egg is exactly the tool you need. Crazy Egg uses simple visualizations to show you trends in how users scroll, click, and move their mouse, so that you can make improvements to your site’s design and content.