App design is absolutely crucial.
People are so used to high-quality and easy-to-use apps that anything else gets deleted pretty quickly if something makes the experience difficult. And this comes entirely down to how an app is designed.
Design is integral to development, and within this are layers of interconnected aspects that influences how an app is designed.
Of course, you can always use templates. But you might find users aren't exactly happy with that. Customization is often needed, to get the sort of results you want and ensure users interact with the app in the way you hope. In this section, there are four main areas you need to consider when designing an app: